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Overview

This Element is an excerpt from The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise (9780132311830) by Alpheus Bingham and Dwayne Spradlin. Available in print and digital formats.

Use the ?long tail? concept to find high-value innovation and expertise where you never expected it.

The Long Tail concept has found applications in marketing, inventory, and beyond. We invoke it to illustrate observations broadly ...

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The Long Tail of Expertise

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Overview

This Element is an excerpt from The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise (9780132311830) by Alpheus Bingham and Dwayne Spradlin. Available in print and digital formats.

Use the “long tail” concept to find high-value innovation and expertise where you never expected it.

The Long Tail concept has found applications in marketing, inventory, and beyond. We invoke it to illustrate observations broadly applicable to innovation and to expertise in general. Though I’m not an “expert plumber,” I do know more than many people; and others know more than me, but may still not quite be “experts.” These definitions are continuous: no bright boundary line exists…

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Product Details

  • ISBN-13: 9780132823142
  • Publisher: Pearson Education
  • Publication date: 5/5/2011
  • Series: FT Press Delivers Elements
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 10
  • File size: 334 KB

Meet the Author

Alpheus Bingham, Ph.D., board member and cofounder of InnoCentive, has founded several open and networked organizations, including YourEncore, Coalesix, Maaguzi, Indigo Biosystems, Seriosity, and Chorus. A Visiting Scholar at the National Center for Supercomputing Applications, he serves on the boards of Fast Track Systems and Collaborative Drug Discovery. He spent more than 25 years at Eli Lilly in R&D and related roles. Dwayne Spradlin, President/CEO of InnoCentive, led Hoover’s Inc., was President/COO of Starcite, Inc., and directed PriceWaterhouseCoopers’ E-Business and Emerging Technology practice.

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