Look at More: A Proven Approach to Innovation, Growth, and Changeby Andy Stefanovich
Why does real innovation elude so many companies, including those with the best technology, the cheapest resources, and even chief innovation officers? The problem is that they lack inspiration. Inspiration—as defined and outlined in this book—is a discipline (not to be confused with the real but short-lived burst of energy that sometimes occurs after… See more details below
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Why does real innovation elude so many companies, including those with the best technology, the cheapest resources, and even chief innovation officers? The problem is that they lack inspiration. Inspiration—as defined and outlined in this book—is a discipline (not to be confused with the real but short-lived burst of energy that sometimes occurs after quarterly earnings reports or the arrival of a charismatic new leader). It is a systematic approach that, when applied consistently, brings long-term, sustainable results.
Look At More teaches you how to harness inspiration by thinking differently—and to encourage others to do the same. Designed to be an individual and organizational hands-on guide, Look At More focuses on the front end of the Inspiration–Creativity–Innovation continuum. Using Stefanovich's proven LAMSTAIH approach (Look At More Stuff, Think About It Harder), leaders and employees can develop the practical skills, leadership behavior, and cultural mindset to consistently create ideas and drive innovation.
Built on the principles of the five M's for unleashing creativity within an organization, Look At More explores:
· Mood: The attitudes, feelings, and emotions that create the context for inspiration and creativity
· Mindset: The intellectual foundation and baseline capacity each of us has for getting inspired and thinking differently
· Mechanisms: The tools and processes of creativity at work
· Measurement: The qualitative and quantitative performance and the guidance for giving critical feedback
· Momentum: The active championing of celebrating inspiration and creativity to create a self-reinforcing cycle for growing innovation
Together the five M's can act as a diagnostic tool and a guide for inspiring individuals, empowering teams, and transforming organizations to become true models of innovation.
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Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. Andy’s framework specifically targets the liberation of the ’5Ms’ of innovation: - Mood: attitudes, feelings, and emotions creating the context for creativity and innovation - Mindset: intellectual foundation of creativity, the baseline capacity each of us has for getting inspired, staying excited, and thinking differently - Mechanisms: tools and processes of creativity; helping individuals incorporate inspiration into the way they work and fostering innovative behaviors - Measurement: qualitative and quantitative assessments providing employees with direction and feedback - Momentum: active reinforcement of the creative behaviors supporting innovation I like Look At More for its immediately actionable framework that encourages and reinforces the behaviors unleashing an organization’s innovative creativity. Additionally, I appreciate the detailed examples Andy provides from his experience implementing the framework at world renown corporations. Besides driving innovation, I believe organization implementing Andy’s methods will also experience an increased level of employee engagement that, in our experience, significantly enhances productivity and the bottom line. Look At More prescribes an immediately actionable method for unleashing employee creativity to support achievement of organizational goals; making it a StrategyDriven recommended read. All the Best, Nathan Ives StrategyDriven Principal
This fascinating book on innovation meets the primary criterion of any guide on the subject: Be innovative. You would expect no less from Andy Stefanovich, the "chief curator and provocateur" at Prophet, a strategic branding, marketing, innovation, and design consultancy. His message: To develop a truly innovative concept, go sit in a park, or confer with your building's custodian, or ask your team for the worst possible idea for a project. Over the past 20 years, Stefanovich has established a reputation as an extremely disruptive consultant - in a good way. He guides his clients to shun traditional thinking, pat answers and clichéd responses. He insists that they think not just outside the box, but far away from wherever they left the box. Coca-Cola, Procter & Gamble, Nike, GE and other corporate giants follow his idiosyncratic, creative recommendations. If you want to learn to cook, find a chef, says getAbstract, which recommends the idea that if you want to learn to innovate, perhaps you should find a provocateur.