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Looking Closer 4: Critical Writings on Graphic Design / Edition 4
     

Looking Closer 4: Critical Writings on Graphic Design / Edition 4

by Michael Bierut, Steven Heller, William Drenttel
 

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ISBN-10: 1581152353

ISBN-13: 9781581152357

Pub. Date: 08/01/2002

Publisher: Skyhorse Publishing


The most stimulating installment yet in the acclaimed Looking Closer series! This enthralling collection of essays assembles some of the most intriguing critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand

Overview


The most stimulating installment yet in the acclaimed Looking Closer series! This enthralling collection of essays assembles some of the most intriguing critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and others discuss such important contemporary themes as the rise and fall of the dot.coms and its influence on salary expectations, the ongoing controversy over the First Things First Manifesto, the call for greater responsibility in the design profession, and the antibranding protests that ignited demonstrations during recent World Trade Organization meetings. From current events to design principles, and aesthetics to ethics, graphic designers everywhere will savor this anthology of fresh perspective.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Product Details

ISBN-13:
9781581152357
Publisher:
Skyhorse Publishing
Publication date:
08/01/2002
Pages:
304
Sales rank:
1,088,647
Product dimensions:
6.75(w) x 9.88(h) x 6.80(d)

Table of Contents

Acknowledgmentsvii
Introductionix
To the Barricades
First Things First Manifesto 20005
First Things First, a Brief History6
First Things First: Now More Than Ever10
Just Say No ... Quietly14
Can Designers Save the World? (And Should They Try?)17
The People V. the Corporate Cool Machine22
A Manifesto with Ten Footnotes26
A New Kind of Dialogue32
The Spectacle: A Reevaluation of the Situationist thesis35
On FTF42
Culture Agents
Why Johnny Can't Dissent49
Culture Agents57
The Case for Brands61
Truth in Advertising63
Sustainable Consumerism66
Don't Let the Buggers Grind You Down!75
Saving Advertising77
Saving Jelly88
Reading at the Breakfast Table91
Manifestos
Me, the Undersigned101
An Incomplete Manifesto for Growth107
Fuck Committees (I Believe in Lunatics)113
The Vow of Chastity114
Critical Languages
The Time for Being Against121
Theory is a Good Idea131
That Was Then, and This Is Now: but What Is Next?136
What Happens When the Edges Dissolve?151
The Trouble with Type154
Is it Better to Revive than to Deceive? Design and Complicity: Herbert Buyer's Silent Legacy159
De Stijl, New Media, and the Lessons of Geometry165
The Critical "Languages" of Graphic Design168
State of the Arts
Graphic Design and the Next Big Thing183
Telling the Truth?188
Who Needs Ethics190
Human Dignity and Human Rights: Thoughts on the Principles of Human-Centered Design192
A Manifesto of Inclusivism196
Greasing the Wheels of Capitalism with Style and Taste, or, the "Professionalization" of American Graphic Design199
No Problem207
Terminal Terminology209
The Hole in Art's Umbrella212
Graphic News216
Movie Titles: Much Ado about Little221
The Name Game223
Authorship
The Designer as Author237
Battle of the Big Books245
All Hail Mau the Magnificent249
Half Empty251
Lost in Sound254
Meditations
Getting Real267
Least Designed and Most Read270
The Handwriting Is on the Wall, but Who Can Read It?272
Let the Buyer Beware274
Beige276
The Flag Waverer278
Contributors281
Index287

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