Looking Closer: Critical Writings on Graphic Design

Looking Closer: Critical Writings on Graphic Design

by Michael Bierut
     
 

ISBN-10: 1880559153

ISBN-13: 9781880559154

Pub. Date: 11/01/1994

Publisher: Skyhorse Publishing

Looking Closer is a collection of the best contemporary writing about graphic design, including theoretical, practical, business-oriented, philosophical, and humorous essays. Selected by a prestigious editorial committee composed of Michael Bierut, William Drenttel, Steven Heller,and DK Holland, the essays reflect on inspiration, ethics, "isms," the

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Overview

Looking Closer is a collection of the best contemporary writing about graphic design, including theoretical, practical, business-oriented, philosophical, and humorous essays. Selected by a prestigious editorial committee composed of Michael Bierut, William Drenttel, Steven Heller,and DK Holland, the essays reflect on inspiration, ethics, "isms," the impact of new technology, and the role of design in the larger culture.

Product Details

ISBN-13:
9781880559154
Publisher:
Skyhorse Publishing
Publication date:
11/01/1994
Pages:
256
Sales rank:
903,732
Product dimensions:
6.75(w) x 10.00(h) x 7.00(d)

Table of Contents

Acknowledgements
Introduction1
Soup of the Day9
Towards the Cause of Grunge16
Fellow Readers: Notes on Multiplied Language18
The Rules of Typography According to Experts27
The New Typographer Muttering in Your Ear31
Look at Me! Look at Me! (What Designers Want)34
Fabulous Us: Speaking the Language of Exclusion37
Designing Beauty: From the Outrageous to the Sublime40
It May Be Wrapped But Will It Warp?43
Discovery by Design46
Electronic Typography: The New Visual Language49
The Politics of Style53
Emigre Comes of Age55
Design is Hell58
Building Bridges Between Theory and Practice65
Graphic Design Education as a Liberal Art: Design and Knowledge in the University of the "Real World"68
Building Bridges: A Research Agenda for Education and Practice77
Reflecting on a Stone81
Facing Up to the Reality of Change87
Where the Dear God Lives90
The Place of Originality in the Information Age94
From Eternity to Here97
The Future of the Book as Viewed from Inside a Tornado106
Advertising: Mother of Graphic Design112
How Long Has This Been Going On? Harper's Bazaar, Funny Face, and the Construction of the Modernist Woman119
Designers and Visibility: Design - Not Biology - Is Destiny131
Underground Matriarchy136
The Politics of Cultural Ownership142
Is There Legal Protection for Cultural Imagery?145
Think First, Design Later151
Certification for Graphic Designers? A Hypothetical Proposal155
The Case Against Certification164
In Defense of Unprofessionalism168
Nature or Nurture171
Graphic Design: An Unprotected Frontier of Intellectual Property174
Design and Business: The War is Over180
Thinking about Communication183
Mirror, Mirror185
There is Such a Thing as Society195
Hitler's Children: Nazi Iconography in Contemporary Design201
Critical Way Finding205
Countering the Tradition of the Apolitical Designer212
Women Who Turn the Gaze Around219
Norm and Form: On the Role of Graphic Design in the Public Domain225
Photography, Morality, and Benetton230
Paul Rand236
Rub Out the Word242
Paganini Unplugged248
Notes on Edward Fella: "Design in a Border Town"254
Projects of Optimism263
Contributors265
Index269

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