Looking Closer: Critical Writings on Graphic Design

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Critical writings on graphic design with essays by some of the leaders in the design industry.
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Product Details

  • ISBN-13: 9781880559154
  • Publisher: Skyhorse Publishing
  • Publication date: 11/1/1994
  • Pages: 256
  • Sales rank: 815,674
  • Product dimensions: 6.75 (w) x 10.00 (h) x 7.00 (d)

Meet the Author

Steven Heller is co-chair of the MFA Design: Design as Author program at the School of Visual Arts, New
York. His many previous books include Typographic
Universe, New Modernist Type, and
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Table of Contents

Introduction 1
Soup of the Day 9
Towards the Cause of Grunge 16
Fellow Readers: Notes on Multiplied Language 18
The Rules of Typography According to Experts 27
The New Typographer Muttering in Your Ear 31
Look at Me! Look at Me! What Designers Want 34
Fabulous Us: Speaking the Language of Exclusion 37
Designing Beauty: From the Outrageous to the Sublime 40
It May Be Wrapped But Will It Warp? 43
Discovery by Design 46
Electronic Typography: The New Visual Language 49
The Politics of Style 53
Emigre Comes of Age 55
Design is Hell 58
Building Bridges Between Theory and Practice 65
Graphic Design Education as a Liberal Art: Design and Knowledge in the University of the "Real World" 68
Building Bridges: A Research Agenda for Education and Practice 77
Reflecting on a Stone 81
Facing Up to the Reality of Change 87
Where the Dear God Lives 90
The Place of Originality in the Information Age 94
From Eternity to Here 97
The Future of the Book as Viewed from Inside a Tornado 106
Advertising: Mother of Graphic Design 112
How Long Has This Been Going On? Harper's Bazaar, Funny Face, and the Construction of the Modernist Woman 119
Designers and Visibility: Design - Not Biology - Is Destiny 131
Underground Matriarchy 136
The Politics of Cultural Ownership 142
Is There Legal Protection for Cultural Imagery? 145
Think First, Design Later 151
Certification for Graphic Designers? A Hypothetical Proposal 155
The Case Against Certification 164
In Defense of Unprofessionalism 168
Nature or Nurture 171
Graphic Design: An Unprotected Frontier of Intellectual Property 174
Design and Business: The War is Over 180
Thinking about Communication 183
Mirror, Mirror 185
There is Such a Thing as Society 195
Hitler's Children: Nazi Iconography in Contemporary Design 201
Critical Way Finding 205
Countering the Tradition of the Apolitical Designer 212
Women Who Turn the Gaze Around 219
Norm and Form: On the Role of Graphic Design in the Public Domain 225
Photography, Morality, and Benetton 230
Paul Rand 236
Rub Out the Word 242
Paganini Unplugged 248
Notes on Edward Fella: "Design in a Border Town" 254
Projects of Optimism 263
Contributors 265
Index 269
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