Looking Good: Male Body Image in Modern America

Looking Good: Male Body Image in Modern America

by Lynne Luciano
     
 

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ISBN-10: 0809066386

ISBN-13: 2900809066383

Pub. Date: 01/28/2002

Publisher: Farrar, Straus and Giroux

A valuable examination of the tyranny of body image—this time over men

Not so long ago, what the average American man did mattered more than how he looked. Since the 1970s, however, projecting the right look has become more and more essential, and men are spending millions of dollars on fitness training, bodybuilding, hair replacement, and cosmetic

Overview

A valuable examination of the tyranny of body image—this time over men

Not so long ago, what the average American man did mattered more than how he looked. Since the 1970s, however, projecting the right look has become more and more essential, and men are spending millions of dollars on fitness training, bodybuilding, hair replacement, and cosmetic surgery in the relentless pursuit of physical perfection.

What has caused American men to fall into the beauty trap so long assumed to be a special danger for women? This book looks at the confluence of social, economic, and cultural changes that have shaped the new cult of male body image in postwar America. Lynne Luciano explores what men are doing to themselves, asks why they are doing it, and discovers what this new world tells us about American society today.

Product Details

ISBN-13:
2900809066383
Publisher:
Farrar, Straus and Giroux
Publication date:
01/28/2002
Edition description:
First Edition
Pages:
272

Table of Contents

Acknowledgmentsix
Introduction3
1.Looking Good: A Historical Perspective13
2.The Organization Man: Men in the 1950s37
3."Finding the Real Me": Men in the 1960s75
4.A Culture of Narcissism: Men in the 1970s101
5.Bingeing and Buffing Up: Men in the 1980s133
6."No Man Ever Needs to Feel Inadequate Again": Men in the 1990s169
Notes211
Bibliographical Essay237
Index249

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