Loose Leaf Business: Connecting Principles To Practice / Edition 2

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second Good [ No Hassle 30 Day Returns ] [ Edition: second ] Publisher: McGraw-Hill/Irwin Pub Date: 2/13/2013 Binding: Loose Leaf Pages: 597.

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Overview

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus ISBN: 9780077713164.

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Product Details

  • ISBN-13: 9780077506551
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 2/8/2013
  • Edition number: 2
  • Product dimensions: 8.40 (w) x 10.90 (h) x 0.90 (d)

Meet the Author

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

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Table of Contents

Prologue: Getting Ready for This Course and Your CareerPart 1: Business Trends: Cultivating a Business in Diverse, Global EnvironmentsChapter 1: Taking Risks and Making Profits within the Dynamic Business EnvironmentChapter 2: Understanding How Economics Affects BusinessChapter 3: Doing Business in Global MarketsChapter 4: Demanding Ethical and Socially Responsible BehaviorPart 2: Business Ownership: Starting a Small BusinessChapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business Part 3 Business Management: Empowering Employees to Satisfy CustomersChapter 7 Management and Leadership Chapter 8 Adapting Organizations to Today’s Markets Chapter 9 Production and Operations Management Part 4 Management of Human Resources: Motivating Employees to Produce QualityGoods and ServicesChapter 10 Motivating Employees Chapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Employee–Management Issues and Relationships Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13 Marketing: Helping Buyers Buy Chapter 14 Developing and Pricing Goods and Services Chapter 15 Distributing Products Chapter 16 Using Effective Promotions Part 6 Managing Financial ResourcesChapter 17 Understanding Accounting and Financial Information Chapter 18 Financial Management Chapter 19 Using Securities Markets for Financing and Investing Opportunities Chapter 20 Money, Financial Institutions, and the Federal Reserve Epilogue: Getting the Job You Want Appendix 1 Working within the Legal Environment Appendix 2 Managing Your Personal Finances Bonus Chapters (available online only)A Using Technology to Manage Information B Managing Risk C

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