Loose Leaf Business: Connecting Principles To Practice / Edition 2

Loose Leaf Business: Connecting Principles To Practice / Edition 2

by William Nickels, James McHugh, Susan McHugh
     
 

ISBN-10: 0077506553

ISBN-13: 9780077506551

Pub. Date: 02/08/2013

Publisher: McGraw-Hill Education

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus ISBN: 9780077713164.

Overview

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus ISBN: 9780077713164.

Product Details

ISBN-13:
9780077506551
Publisher:
McGraw-Hill Education
Publication date:
02/08/2013
Pages:
800
Product dimensions:
8.40(w) x 10.90(h) x 0.90(d)
Age Range:
18 Years

Table of Contents

Prologue: Getting Ready for This Course and Your Career

Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2: Understanding How Economics Affects Business
Chapter 3: Doing Business in Global Markets
Chapter 4: Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small Business
Chapter 5 How to Form a Business
Chapter 6 Entrepreneurship and Starting a Small Business

Part 3 Business Management: Empowering Employees to Satisfy Customers
Chapter 7 Management and Leadership
Chapter 8 Adapting Organizations to Today’s Markets
Chapter 9 Production and Operations Management

Part 4 Management of Human Resources: Motivating Employees to Produce Quality
Goods and Services
Chapter 10 Motivating Employees
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Employee–Management Issues and Relationships

Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Chapter 13 Marketing: Helping Buyers Buy
Chapter 14 Developing and Pricing Goods and Services
Chapter 15 Distributing Products
Chapter 16 Using Effective Promotions

Part 6 Managing Financial Resources
Chapter 17 Understanding Accounting and Financial Information
Chapter 18 Financial Management
Chapter 19 Using Securities Markets for Financing and Investing Opportunities
Chapter 20 Money, Financial Institutions, and the Federal Reserve

Epilogue: Getting the Job You Want

Appendix 1 Working within the Legal Environment
Appendix 2 Managing Your Personal Finances

Bonus Chapters (available online only)
A Using Technology to Manage Information
B Managing Risk
C

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >