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Loose-Leaf Edition Understanding Business / Edition 10
     

Loose-Leaf Edition Understanding Business / Edition 10

by William Nickels
 

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ISBN-10: 0077474511

ISBN-13: 2900077474514

Pub. Date: 01/06/2012

Publisher: McGraw-Hill Higher Education

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students.

Overview

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students.

Product Details

ISBN-13:
2900077474514
Publisher:
McGraw-Hill Higher Education
Publication date:
01/06/2012

Table of Contents

Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2 Understanding Economics and How It Affects Business
Chapter 3 Doing Business in Global Markets
Chapter 4 Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small Business
Chapter 5 How to Form a Business
Chapter 6 Entrepreneurship and Starting a Small Business

Part 3: Business Management: Empowering Employees to Satisfy Customers
Chapter 7 Management and Leadership
Chapter 8 Structuring Organizations for Today's Challenges
Chapter 9 Production and Operations Management
Chapter 10 Motivating Employees

Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Union and Employee–Management Issues

Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Chapter 13 Marketing: Helping Buyers Buy
Chapter 14 Developing and Pricing Goods and Services
Chapter 15 Distributing Products
Chapter 16 Using Effective Promotions

Part 6: Managing Financial Resources
Chapter 17 Understanding Accounting and Financial Information
Chapter 18 Financial Management
Chapter 19 Using Securities Markets for Financing and Investing Opportunities
Chapter 20 Money, Financial Institutions, and the Federal Reserve

Bonus Chapters
Bonus Chapter A Working Within the Legal Environment
Bonus Chapter B Using Technology to Manage Information
Bonus Chapter C Managing Risk
Bonus Chapter D Managing Personal Finances

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