Loose-Leaf International Marketing / Edition 16

Loose-Leaf International Marketing / Edition 16

by Philip Cateora, John Graham, Mary Gilly
     
 

Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students.See more details below

Overview

Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students.

Product Details

ISBN-13:
9780077642297
Publisher:
McGraw-Hill Professional Publishing
Publication date:
10/12/2012
Pages:
736
Product dimensions:
8.40(w) x 10.80(h) x 2.70(d)
Age Range:
18 Years

Table of Contents

Part One-An Overview


Chapter 1: The Scope and Challenge of International Marketing 


Chapter 2: The Dynamic Environment of International Trade

Part Two-The Cultural Environment of Global Markets


Chapter 3: History and Geography: The Foundations of Culture


Chapter 4: Cultural Dynamics in Assessing Global Markets


Chapter 5: Culture, Management Style, and Business Systems 


Chapter 6: The Political Environment: A Critical Concern 


Chapter 7: The International Legal Environment: Playing by the Rules 

Part Three-Assessing Global Market Opportunities


Chapter 8: Developing a Global Vision through Marketing Research 


Chapter 9: Economic Development and the Americas


Chapter 10: Europe, Africa, and the Middle East 


Chapter 11: Asia Pacific Region

Part Four-Developing Global Marketing Strategies


Chapter 12: Global Marketing Management: Planning and Organization 


Chapter 13: Products and Services for Consumers


Chapter 14: Products and Services for Businesses


Chapter 15: International Marketing Channels


Chapter 16: Integrated Marketing Communications and International Advertising


Chapter 17: Personal Selling and Sales Management 


Chapter 18: Pricing for International Markets

Part Five-Implementing Global Marketing Strategies


Chapter 19: Negotiating with International Customers, Partners, and Regulators 

Part Six-Supplementary Material


The Country Notebook—A Guide for Developing a Marketing Plan


Cultural Analysis


Economic Analysis


Market Audit and Competitive Market Analysis


Preliminary Market Plan


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