Loose Leaf Retailing Management / Edition 9

Loose Leaf Retailing Management / Edition 9

by Michael Levy, Barton Weitz
     
 

ISBN-10: 0077512413

ISBN-13: 9780077512415

Pub. Date: 11/29/2013

Publisher: McGraw-Hill Higher Education

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus.  See more details below

Overview

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus.

Product Details

ISBN-13:
9780077512415
Publisher:
McGraw-Hill Higher Education
Publication date:
11/29/2013
Pages:
1408
Product dimensions:
8.20(w) x 10.70(h) x 0.80(d)
Age Range:
18 Years

Table of Contents

SECTION I – THE WORLD OF RETAILING


Chapter 1: Introduction to the World of Retailing


Chapter 2: Types of Retailers


Chapter 3: Multichannel Retailing


Chapter 4: Customer Buying Behavior

SECTION II – RETAILING STRATEGY


Chapter 5: Retail Market Strategy


Chapter 6: Financial Strategy


Chapter 7: Retail Locations


Chapter 8: Retail Site Location


Chapter 9: Human Resource Management


Chapter 10: Information Systems and Supply Chain Management


Chapter 11: Customer Relationship Management

SECTION III – MERCHANDISE MANAGEMENT


Chapter 12: Managing the Merchandise Planning Process


Chapter 13: Buying Merchandise


Chapter 14: Retail Pricing


Chapter 15: Retail Communication Mix

SECTION IV – STORE MANAGEMENT


Chapter 16: Managing the Store


Chapter 17: Store Layout, Design, and Visual Merchandising


Chapter 18: Customer Service


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