Loose-Leaf Strategic Management: Text and Cases / Edition 6

Loose-Leaf Strategic Management: Text and Cases / Edition 6

by Gregory Dess, G.T. (Tom) Lumpkin, Alan Eisner, Gerry McNamara
     
 

ISBN-10: 0077439627

ISBN-13: 9780077439620

Pub. Date: 09/26/2011

Publisher: McGraw-Hill Higher Education

Binder Ready Loose-Leaf Text – 0077439627 – This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students.  See more details below

Overview

Binder Ready Loose-Leaf Text – 0077439627 – This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students.

Product Details

ISBN-13:
9780077439620
Publisher:
McGraw-Hill Higher Education
Publication date:
09/26/2011
Product dimensions:
7.80(w) x 10.00(h) x 1.10(d)

Table of Contents

Part One: Strategic AnalysisChapter 1: Strategic Management: Creating Competitive AdvantagesChapter 2: Analyzing the External Environment of the FirmChapter 3: Assessing the Internal Environment of the FirmChapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible ResourcesPart Two: Strategic FormulationChapter 5: Business-Level Strategy: Creating and Sustaining Competitive AdvantagesChapter 6: Corporate-Level Strategy: Creating Value through DiversificationChapter 7: International Strategy: Creating Value in Global MarketsChapter 8: Entrepreneurial Strategy and Competitive DynamicsPart Three: Strategic ImplementationChapter 9: Strategic Control and Corporate GovernanceChapter 10: Creating Effective Organizational DesignsChapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical OrganizationChapter 12: Managing Innovation and Fostering Corporate EntrepreneurshipPart Four: Case AnalysisChapter 13: Analyzing Strategic Management CasesCasesRobin HoodEdward Marshall Boehm, Inc. The Skeleton in the Corporate ClosetThe Best-Laid Incentive PlansGrowing for BrokeAmerican International Group & the Bonus FiascoUnited Way of AmericaGeneral MotorsHeinekenMcDonald’sWorld Wrestling EntertainmentYahoo! QVCJohnson & JohnsonSamsung ElectronicsMovie Exhibition Industry 2011Reader’s DigestFord Motor CompanyFreshDirectApple Inc.: Taking a Bite Out of the CompetitionSouthwest Airlines: Does “LUV” last? Ebay in AsiaMattelNintendo’s WiiWeight WatchersPixarProctor & GambleGeely AutomobileAnn TaylorJamba JuiceBuild-A-Bear WorkshopJetBlue Airlines: Getting Blue again? Casino Industry in 2011Dippin’ Dots Ice Cream+ Micro Finance BanksGreen Mountain Coffee Roasters and Keurig Coffee

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