Los Republicanos: Why Hispanics and Republicans Need Each Other [NOOK Book]

Overview


Hispanics comprise one of America's largest business-minded, faith-based, culturally-conservative entities—and their numbers continue to grow. Long assumed to be aligned with the Democrats, Hispanics have been ignored by many Republicans. Noted Hispanic marketing expert and political commentator Leslie Sanchez passionately argues that Hispanics, after years of watching Democrats fail them, need to shift their bets to Los Republicanos or risk gambling away their political ...

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Los Republicanos: Why Hispanics and Republicans Need Each Other

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Overview


Hispanics comprise one of America's largest business-minded, faith-based, culturally-conservative entities—and their numbers continue to grow. Long assumed to be aligned with the Democrats, Hispanics have been ignored by many Republicans. Noted Hispanic marketing expert and political commentator Leslie Sanchez passionately argues that Hispanics, after years of watching Democrats fail them, need to shift their bets to Los Republicanos or risk gambling away their political future.

In her book, Sanchez debunks the cultural and political myths about Hispanics and Republicans alike. She also offers a look at today’s changing Hispanic mindset and the new dynamic force that is rising.


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Editorial Reviews

From the Publisher
"Los Republicanos provides an understanding of the Hispanic voter from the unique point of view of an insider who also provides a look into the future of American politics."—Senator John McCain (R-Ariz.)

"Leslie Sanchez has first-hand knowledge and understanding of the way Republican politics work in this country. If you want the inside story, Los Republicanos is a must-read."—Lionel Sosa, media advisor for six Republican presidential races and author of Think & Grow Rich: A Latino Choice

"The emergence of the Hispanic political power in America has received surprisingly little attention from key academic and political observers. Leslie Sanchez does a great service with Los Republicanos by bringing together the objective and experienced analysis in a book that should be read by anyone and everyone interested in American politics and America's future in the world."—Sergio Bendixen, leading Democratic pollster and expert in Hispanic public opinion research

"The Republican Party is going to have to make a real effort as a party to communicate our values and to connect with Hispanic voters. Leslie Sanchez understands this as well as anybody and makes her case in Los Republicanos about why the Republican Party is a natural fit for Hispanic voters."—Gov. Mitt Romney

"Leslie Sanchez's Los Republicanos is an impressive effort at understanding the values of the American Hispanic community—and understanding these values is an essential part of our effort to win the future for all Americans."—Former House Speaker Newt Gingrich

"Los Republicanos not only provides Republicans a clear strategy to connect to the minds of Hispanic voters, it also provides a compelling action plan on how to capture their hearts and souls.” —Charles P. Garcia, best-selling author of A Message from Garcia

“[Leslie Sanchez] One of the fastest rising stars in the media today!” – radio host Marc Bernier

“This is one of those books I hope every single political activist of a conservative nature picks up Los Republicanos and reads it and memorizes passages of it, I think it's that important!” Michael Medved

"One of the brightest Republicans that I know. She's armed with a sense of integrity and dedication to what she believes. If you want to know the real story, read Los Republicanos."—Blanche Williams, National XM Radio Talk Show Host of Greatness By Design

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Product Details

  • ISBN-13: 9780230607422
  • Publisher: Palgrave Macmillan
  • Publication date: 8/7/2007
  • Sold by: Macmillan
  • Format: eBook
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.12 (w) x 9.25 (h) x 0.93 (d)
  • File size: 2 MB

Meet the Author


Leslie Sanchez is the founder of IMPACTO Group LLC (communications firm for clients targeting the Latino/a market). In 1999 she created the first-ever multi-million dollar ad campaign aimed at Hispanic voters for the Republican National Party, and also served as executive director of the White House Initiative on Educational Excellence for Hispanic Americans. She has been seen on Hardball with Chris Matthews, Fox News Channel, CNN, NPR, PBS, NBC's Today Show, NBC Nightly News, and ABC News.
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Table of Contents


Foreword * Someone Like Me * A Changing America * Backlash * The Latino Moment * The Emerging Latino Republican Majority * Disconnect * The Whining City Upon a Hill * The Credit Card * Dis-Inviting the Familia * Our Solutions Work * 'Reaganismo' * Conclusion
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