Lose It!: The Personalized Weight Loss Revolution

Lose It!: The Personalized Weight Loss Revolution

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by Charles Teague, Anahad O'Connor

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From the creators of the hit iPhone application, the revolutionary weight loss plan used by more than 5 million people

For years, we’ve been taught that in order to lose weight, we have to avoid the foods we love and exercise until we drop. To get lean, you have to be extreme…right?

Wrong. Dieting is a zero-sum game. You can lose weight

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From the creators of the hit iPhone application, the revolutionary weight loss plan used by more than 5 million people

For years, we’ve been taught that in order to lose weight, we have to avoid the foods we love and exercise until we drop. To get lean, you have to be extreme…right?

Wrong. Dieting is a zero-sum game. You can lose weight fast, but more than a third of people regain all of the weight they’ve lost within a year. So why waste time following someone else’s diet advice when you can drop the pounds on your own terms? With Lose It! by Charles Teague and Anahad O'Connor, the power to lose weight is in your hands. No deprivation, no detox, no hard-and-fast rules—just a plan that empowers you to create your own, personalized strategy tailored to your individual lifestyle, schedule, dietary needs, and goals.

Despite what many "experts" would lead you to believe, weight loss boils down to simple math: calories in vs. calories out. To shed pounds, you have to end each day with a calorie deficit. It sounds easy enough, but studies show that 63 percent of Americans grossly underestimate their daily calorie intake. In fact, the average American consumes a staggering 3,790 calories a day—that’s enough calories to gain more than 10 pounds every month!

Lose It!’s life-changing philosophy and program have already helped more than 5 million people lose weight. In this, the first-ever book to be developed from an iPhone app, readers will learn the five pillars of the Lose It! strategy:

1. Embrace mindful empowerment: Take control of your body and the foods you put in it.

2. Track your calories: There are no points or complicated algorithms to follow. But every snack, taste, and bite counts!

3. Track your habits. Spot behavior patterns—good and bad—that you can modify to help you meet your goal.

4. Track your exercise. Learn how to burn more calories in less time and boost your calorie burn even when you’re not at the gym.

5. Benefit from peer support. Your social network inspires you, keeps you accountable, and provides insight and advice.

With Lose It!, you can forget about following someone else’s idea of what you should and shouldn’t eat and simply learn to love food again. The best possible weight loss plan, after all, is the one that you design yourself.

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Product Details

Rodale Press, Inc.
Publication date:
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6.40(w) x 9.10(h) x 0.60(d)

Meet the Author

Charles Teague is the CEO and cofounder of FitNow, the makers of Lose It! He lives in New York City.


Anahad O’Connor is a health and science reporter for the New York Times, with a weekly column in the Tuesday Science section. He has appeared on NPR, Good Morning America, and The Martha Stewart Show. He lives in New York City.

Read an Excerpt

Foreword by Gretchen Rubin, author of The Happiness Project


A few years ago, I decided to embark on a “happiness project.” I spent a year test-driving the wisdom of the ages, current scientific studies, and lessons from popular culture to see what worked. If I did all the things I’d always intended to do and followed the advice I’d heard over the years, could I actually become happier? I didn’t make a dramatic upheaval to my daily routine—just little changes, here and there. When the year was over, I was surprised by how easily I’d changed my life without changing my life. I really did manage to make myself happier.

I organized my happiness project around resolutions—everything from “Quit nagging” to “Make my bed” to “Sing in the morning” to “Keep a one-sentence journal” to “Imitate a spiritual master.”

My happiness project convinced me that resolutions—kept faithfully—can make a huge difference in contributing to happiness. If you want to make a positive change in your life, a very effective strategy is to figure out what resolutions to make and how to keep them. Keeping the actual resolution will boost happiness, of course, but even apart from that, the sense of growth, of having made a vow to yourself and stuck to it, the sense of self-mastery…all these things are enormously satisfying.

The challenge is that, no surprise, it’s fun and easy to make a resolution, but it’s very challenging to keep a resolution. Something like 44 percent of Americans enthusiastically make their New Year’s resolutions—I know I always do—but many of us make and break the same resolution year after year; in fact, about 80 percent of resolution makers abandon their resolutions by mid-February.

Year after year, one of the most popular resolutions (along with other perennials like “quit smoking” and “spend less”) is the resolution to lose weight. Alas, about two-third of dieters gain back the weight they’ve lost within the year.

These facts are pretty discouraging. Does that mean it’s pointless to make resolutions? I don’t think so. You can’t succeed unless you try.

But if you really want change, you have to think about it, plan it, probe it, keep yourself accountable, and have a plan—just reflexively saying “This year I’m really going to eat healthy” won’t make it happen.

Having tried and failed to uphold many resolutions myself, I’m fascinated by the question of what allows people to keep resolutions. Why does one person decide to drop 20 pounds and manages to do so without much fuss, while another person battles those same 20 pounds for decades? Why does one couch potato suddenly decide to start going to the gym and then works out regularly for years, while another couch potato just can’t get off the couch?

One key to sticking to a resolution, it turns out, is to hold yourself accountable. The constant review of your resolutions, and the knowledge that you are being held accountable to them, makes a huge difference. So how do you hold yourself accountable?


Here are some useful strategies:

1. Frame your resolution in concrete actions. If you resolve to “Eat more healthfully” or “Lose weight,” it’s hard to hold yourself accountable. It’s easier to be answerable for a specific action, like “Eat five servings of vegetables and fruit every day” or “Bring my own lunch to work four days a week.”

2. Be accurate. When you’re trying to do something like lose weight, it’s important to know how much, and how many calories, you’re eating. Studies show that people tend to underestimate dramatically both the portion size and calorie content of their food, but to change what you’re eating, you have to know what you’re eating.

3. Keep a chart. Having made a resolution, you have to check yourself in some way. Keeping a written record is an excellent way to keep yourself honest and mindful; a chart acts as a reminder that allows you to keep your resolution active in your mind and to mark your progress. Also, seeing what you’ve achieved in the past is a powerful source of motivation for the future. Give yourself those gold stars!

4. Join with other people. Even more useful than keeping a chart is knowing that real, live people are cheering you on—and holding you accountable. Also, research shows that we enjoy activities more when we do them with other people.

5. Commit to an action. Studies show that taking an action, like signing a pledge or registering for a program, will help you hold yourself accountable for your resolutions.

People who are trying to make life changes such as losing weight are more likely to succeed when they tell others what they’re doing.


Lose It! is an excellent tool that makes it quick and convenient to combine all these strategies.

With Lose It! you can easily track the food you eat and the calories you consume every day—no more airy guesses. “Well, nuts are healthy, so it’s probably okay to eat as many as I want.” “Gosh, I haven’t eaten much today, I don’t think, so I deserve a brownie. Maybe two brownies. Okay, three.” “I pick up dinner at my favorite fast-food place a few times a week, and that’s probably...what? About 400 calories a shot?” Lose It! reminds you what you’ve eaten and tells you the consequences, so you can make choices that support your resolutions.

Making better choices adds up over the long haul. We often overestimate what we can get done in a short amount of time—“I’m going to lose 8 pounds in 2 weeks!”—and underestimate what we can get done over a long period, by making small changes—“I’m going to lose 30 pounds this year.”

By keeping you accurate and accountable, Lose It! makes it easier to stick to your diet—or even better—eventually to give up food monitoring all together. We all want to reach a point where we eat healthfully, automatically, every day, without being “on a diet.”

Mindfulness is one of the keys to happiness, which is unfortunate for me because I’m not a very mindful person. But the Lose It! program can help anyone develop mindfulness while eating because it prompts us to pause, to think, and to appreciate our food.

Founding Father Benjamin Franklin is a patron saint for people trying to keep a resolution. During his life, in addition to signing the Declaration of Independence, investigating electricity, inventing bifocals, founding one of the first volunteer firefighting departments, and acting as ambassador to France, Franklin kept a chart of the thirteen qualities he wanted to cultivate. Once a day, he’d score himself on whether he’d observed such virtues as “temperance,” “silence,” “industry,” and “frugality.” Of this chart, he observed, “though I never arrived at the perfection I had been so ambitious of obtaining, but fell far short of it, yet as I was, by the endeavor, a better and a happier man than I otherwise should have been had I not attempted it.”

While no book or mobile application can ensure that we’ll stick to our resolutions perfectly, they can help us to do better. And by doing better every day, we can work our way to healthier and happier lives.

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