Lottery Wars

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Between 1986 and 2005, nearly every state in the Southeast grappled with one or more proposals for a state-run lottery. The political battles and marketing campaigns leading up to the decisions generated considerable public debate and media attention. Pro-lottery and anti-lottery groups executed costly and labor-intensive campaigns aimed at generating the involvement of the media, politicians, and voters. Using a variety of case studies, Lottery Wars examines those debates and campaigns from both theoretical and practical perspectives. Using thousands of media articles and government documents, in addition to dozens of interviews with politicians, religious leaders, and journalists who covered the campaigns, Bobbitt brings up-to-date the research on state lotteries in the Southeast United States. Accessible and journalistic in style, Lottery Wars is an ideal supplement to any political communication course.

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Editorial Reviews

Thomas Grey
Finally, a detailed view behind both lines of the lottery battle for the Bible Belt. The tactics and strategies, the ruses and deceptions; all are revealed in this comprehensive, readable account.
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Product Details

Meet the Author

Randy Bobbitt is assistant professor and coordinator, Public Relations Program, Department of Communication Arts at the Fort Walton Beach campus of the University of West Florida.

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Table of Contents

Chapter 1 Pie in the Sky Chapter 2 Talking Points Chapter 3 Bible Belt Politics: Up Close, Personal, and In Your Face Chapter 4 Florida, 1986: Trouble in Paradise Chapter 5 Georgia, 1992: That 33% Will Beat You to Death Chapter 6 Alabama, 1999: There is No Plan B Chapter 7 South Carolina, 2000: The Confederate Flag, Video Poker, and Now This Chapter 8 Tennessee, 2002: Hardball Politics Chapter 9 North Carolina, 2005: The Hole in the Doughnut

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