Love and the Art of Bookstore Book Signing [NOOK Book]

Overview

P. A. Ritzer has sold thousands of copies of his first book, the award-winning historical Western Seven Ox Seven, Part One: Escondido Bound, at over 175 bookstore book signings (over 165 at Barnes & Noble stores alone). He has written Love and the Art of Bookstore Book Signing as an answer to authors, bookstore personnel, distributors, and others in the book business who have sought to know how he does it. Ritzer does not just detail a method but goes to the heart of the matter. He exposes the real basis of ...
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Love and the Art of Bookstore Book Signing

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Overview

P. A. Ritzer has sold thousands of copies of his first book, the award-winning historical Western Seven Ox Seven, Part One: Escondido Bound, at over 175 bookstore book signings (over 165 at Barnes & Noble stores alone). He has written Love and the Art of Bookstore Book Signing as an answer to authors, bookstore personnel, distributors, and others in the book business who have sought to know how he does it. Ritzer does not just detail a method but goes to the heart of the matter. He exposes the real basis of his success in interacting with customers and the people who help him sell books. In Love and the Art of Bookstore Book Signing, Ritzer shows that an author need not be a celebrity to make book signings rewarding for himself and the stores and their customers. Rather, he can create the kind of experience that inspires customers to buy his book and managers to invite him back for 18 or more successful signings of the same book at one store.
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Editorial Reviews

From the Publisher

"This is a one-of-a-kind book on jumpstarting your book sales. P. A. Ritzer has achieved remarkable success in bookstore book signings. In 'Love and the Art of Bookstore Book Signing' he shares the principles and practices that have led to that success. It is a valuable read and resource for any who would like to make their book sail up the charts."-- Dan Poynter, author, The Self-Publishing Manual

"If P. A. Ritzer is open to sharing his passion for bookstore signings, we should listen carefully. His signings are a phenomenon the likes of which I have not seen in my 35 years in publishing and book distribution."-- Chris Bell, Vice President and Chief Operations Officer of Midpoint Trade Books

"P. A. Ritzer, author of Seven Ox Seven, is one of the best authors for a book signing for many reasons. First and foremost, he has a terrific work ethic. . . . He becomes and is a presence in the store. . . . Mr. Ritzer is versed in the art of a book signing and wields his knowledge and experience well."-- Joel McCree, Store Manager, Barnes & Noble, Colorado Springs, CO

"P. A. Ritzer has the art of author bookstore signings down to a science. His consistent sales results through in-store book signings are truly remarkable."-- Alexander M. Kampmann, Director, Trade Sales of Midpoint Trade Books

"P. A. Ritzer is an author, yes, but it is because of his great ability to engage our customers like a neighbor and a friend that he is also a regular bookseller in our store. I wish all authors would approach and sell to customers like he does. He has been by far the most successful author to sign and sell books in this store. He knows how to move books, and that is what the retail environment needs from authors today. Because of his gifted ability to sell, P. A. Ritzer has been and continues to be a tremendous asset to our team."-- Eric Welch, Store Manager, Barnes & Noble, Fort Collins, CO

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Product Details

  • ISBN-13: 9781933363004
  • Publisher: Seven Ox Press
  • Publication date: 8/1/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 96
  • File size: 4 MB

Meet the Author

P. A. Ritzer has signed copies of his first book at over 175 bookstore events (over 160 at Barnes & Noble stores). Some stores have hosted him more than 15 times. Why? Because he sell books. In Love and the Art of Bookstore Book Signing, he shares how. Author of the award-winning Seven Ox Seven, Part One, Ritzer is at work revising parts two & three of the trilogy. Besides extensive research, Ritzer brings to his work a background in history (Gonzaga) and theology (Harvard & Notre Dame).
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Table of Contents

Acknowledgments 13

Introduction 19

1 Background 21

2 Love Them 23

3 Thank You, Troy Cook 29

4 Beginnings 33

5 Self-Evaluation 37

6 Getting Started 39

7 Four Essential Virtues of the Successful Signer 43

8 Books 47

9 Promotion 49

10 Setup 51

What to Bring

What to Wear

Where to Settle

11 Method 63

Stand Up

They Don't Know You're There

Take No for an Answer

I Wrote This

Gift

Signing

12 People 69

Managers and Staff

Writers

Buyers of More Than One Book

The Serf-Important

Talkers

13 Anecdotes 83

She Says You Can Sell 20 Books

Personalized and Left

Come and Bring Rain

Return in a Colorado Blizzard

Conclusion 95

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Customer Reviews

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    Posted October 7, 2012

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