Love in the Time of Cholesterol [NOOK Book]


A heartfelt memoir about life and love after heart disease

Cecily Ross makes her living writing and reading about food. She and her husband, Basil, are very much in love--with each other and with good food. In fact, their romance was ...

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Love in the Time of Cholesterol

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A heartfelt memoir about life and love after heart disease

Cecily Ross makes her living writing and reading about food. She and her husband, Basil, are very much in love--with each other and with good food. In fact, their romance was sparked by a wonderful meal cooked by Basil. But when Basil nearly died from heart disease, the couple was forced to evaluate their eating habits and retool their lifestyle. Love in the Time of Cholesterol is their story.

This poignant and often funny memoir follows Cecily and Basil as they learn to adjust to life after his heart surgery. With candor, Cecily discusses the couple's struggle to meet the unique challenges of living with Basil's condition, the compromises they've had to make, how they cope with the fear and anxiety that are now part of their lives, and the secret to living and eating well with heart disease. There's also a generous helping of mouth-watering, heart-friendly recipes. Love in the Time of Cholesterol is the first book to give voice to the millions of men and women whose lives have been changed as a result of their partner's heart disease.

This is a love story--an affair of the heart in both the literal and figurative sense.

In the spring of 2002, Cecily Ross was a well-known food writer and editor and her husband, Basil Guinane, was a fit and vigorous forty-four year old who had just embarked on a new career. When Basil suffered a heart attack and almost died from heart disease, their lives changed in ways they'd never imagined. In the five years that they'd been married, one of the couple's shared pleasures was a love of cooking and good food. Suddenly, food was the enemy, and Cecily and Basil were confronted with the fact that what they were eating could be killing them. After the bypass surgery that saved Basil's life and during his long, painful recovery, their first instinct was to make radical changes to their diet. They flirted with vegetarianism and banned butter and cheese from their lives. Together they pored over every heart-smart cookbook they could find, and their kitchen cupboards groaned under the weight of vast quantities of lentils and beans. Inevitably they cheated, and every time they succumbed to the siren call of sirloin or gave in to the beckoning of bacon, they were consumed with guilt. Food, once a pleasure, was now a source of fear and anxiety.

Gradually, as the months passed and Basil recovered his strength, they came to realize that they were going to have to take a more moderate approach, not just to food but to all of the strivings that were affecting their hearts and their spirits.

Love in the Time of Cholesterol is Cecily Ross's chronicle of her husband's heart attack, surgery, and recovery. It is the story of how she and Basil learned to make compromises and still live and eat well. It is the story of a marriage and about the pressure she felt as a wife, caregiver, and best friend. Above all, it is a love story and a celebration of life in all its ragged glory. And what would life be without good food?

In each chapter, Ross features delicious, heart-friendly versions of the couple's favorite recipes, including Basil's famous roast chicken, leek and smoked salmon frittata, hoisin black-bean flank steak, and corn salad with lime-cilantro dressing. Poignant, funny, and remarkably honest, Love in the Time of Cholesterol offers hope and solace to anyone whose life has been touched by heart disease.

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What People Are Saying

Neil Rackham
If you can't generate a solid flow of good leads, your sales force - and your company - will fail. Yet, for most organizations, lead generation is a hit-or-miss affair. In this well written book you'll find practical and useful tools for building your sales and marketing efforts into a powerful system to generate high quality leads.
—(Neil Rackham, author of SPIN Selling)
Anthony Parinello
Read this book and take the complexities out of your lead gen activities!
—(Anthony Parinello author, Getting to VITO, the Very Important Top Officer)
Jeffrey J. Fox
Leads are the lifeblood of selling. This book is the lifeblood of lead generation.
—(Jeffrey J. Fox, best selling author of Secrets of Great Rainmakers)
Mike Bosworth
Brian Carroll "gets" that marketing and sales must have a common definition of a lead and a "sales-ready" lead is a targeted decision maker who is curious how you have helped someone with the same job title in the same industry achieve a goal or solve a problem.
—(Mike Bosworth, author of Solution Selling and coauthor of CustomerCentric Selling)
Philip Kotler Ph.D
Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management/Northwestern University
Carroll has provided a very helpful book for companies that are involved in complex sales. Too many marketing departments provide the sales force with a high number of leads but not with a high number of quality leads. Carroll provides many ideas and lists to help companies improve, manage, and measure their lead generation performance. He does an excellent job of describing the use of the major contact tools for lead generation and nurturing.
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Product Details

  • ISBN-13: 9780071483285
  • Publisher: McGraw-Hill Education
  • Publication date: 12/9/2005
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • File size: 354 KB

Meet the Author

Cecily Ross is a senior editor and writer for Canada's national newspaper, The Globe and Mail. Her work has been featured in the New York Times. She lives in Ontario, Canada.

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Table of Contents

Ch. 1 Essential lead generation 3
Ch. 2 Marketing and sales : one team in the complex sale 13
Ch. 3 Defining your best lead 25
Ch. 4 Lead generation ROI depends on data quality 41
Ch. 5 The value of proposition 53
Ch. 6 Building the lead generation plan - critical success factors 69
Ch. 7 Synergies in tactics 79
Ch. 8 The phone 87
Ch. 9 E-mailing with credibility 99
Ch. 10 Public relations and lead generation 107
Ch. 11 Event marketing 115
Ch. 12 Lead generation on the Web 127
Ch. 13 Lead generation and direct mail 139
Ch. 14 Lead generation and referrals 145
Ch. 15 Blogs, podcasting, and the brave new world of lead generation 151
Ch. 16 Working with your leads 159
Ch. 17 ROI measurement and metrics 167
Ch. 18 Lead nurturing 181
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