Lovemarks: The Future Beyond Brands

Lovemarks: The Future Beyond Brands

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by Kevin Roberts, A. G. Lafley
     
 

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as brilliant. He also announced it as the Best Business Book published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition…  See more details below

Overview

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as brilliant. He also announced it as the Best Business Book published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.

The new chapter, Diamonds in the Mine, is an insightful collection of ideas for owners of small stores and operators of superstores, for producers and consumers. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

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Product Details

ISBN-13:
9781576872048
Publisher:
powerHouse Books
Publication date:
04/28/2004
Pages:
224
Product dimensions:
8.28(w) x 9.54(h) x 0.75(d)

What People are saying about this

Tom Peters
Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.

Meet the Author

Designers from across the Saatchi & Saatchi network featured in the book include Kevin Finn (Sydney), Hamish McArthur (New York), Nick Darke (London), Kane McPherson and Lorenz Perry (Auckland), Jason Romeyko (Moscow), Bridget De Socio (New York), Tim Quest and Scott Silvey (London), Pete White (Fahrenheit 212), Sean Womack (Saatchi & Saatchi X), Polly Chu (Guangzhou), Alex Normanton (London), Jim Salter (London), Tom Eslinger (Los Angeles), Hiro Ito (Tokyo), and Ji Lee (New York).

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Lovemarks: The Future Beyond Brands 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
In a world where most businesses are out to get a ROI, I frankly appreciate a book that analyzes the 'emotional' aspects of business. In order to persuade consumers to invest in a brand, don't we need to give them that trust, loyalty, and respect? After all without consumers we would be out of jobs. Thanks Kevin for showing us that it is the consumers we need to win over, not their wallets.