Lovemarks: The Future Beyond Brands

( 3 )

Overview

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book ...
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Lovemarks: The Future Beyond Brands

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Overview

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.”
—Tom Peters

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.

The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

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What People Are Saying

Tom Peters
Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.
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Product Details

  • ISBN-13: 9781576872703
  • Publisher: powerHouse Books
  • Publication date: 9/28/2005
  • Edition description: New Revised
  • Pages: 240
  • Sales rank: 286,390
  • Product dimensions: 8.02 (w) x 9.73 (h) x 0.90 (d)

Meet the Author

Kevin Roberts is CEO Worldwide of ideas company Saatchi & Saatchi, one of the world’s largest and most successful creative organizations, handling more than fifty of the world’s most valuable global brands. Heading a team of more than seven thousand people in eighty-two countries, Roberts led Saatchi & Saatchi to become both Advertising Age and Adweek magazines’ Global Agency Network of the Year in 2003. He is the author of the best-selling book Lovemarks: the future beyond brands (powerHouse Books, 2004), which has now been translated into fourteen languages, with more than 150,000 copies in print.
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Table of Contents

Foreword 9
Ch. 1 Start me up 11
Ch. 2 Time changes everything 23
Ch. 3 Emotional rescue 37
Ch. 4 All you need is love 49
Ch. 5 Gimme some respect 59
Ch. 6 Love is in the air 65
Ch. 7 Beautiful obsession 73
Ch. 8 All I have to do is dream 81
Ch. 9 The human touch 103
Ch. 10 Close to you 127
Ch. 11 Across the border 145
Ch. 12 I can see clearly now 153
Ch. 13 I'll follow the sun 169
Ch. 14 Rolling thunder 185
Ch. 15 What the world needs now 201
Index 216
Further reading 219
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Customer Reviews

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted March 3, 2006

    Loving it

    In a world where most businesses are out to get a ROI, I frankly appreciate a book that analyzes the 'emotional' aspects of business. In order to persuade consumers to invest in a brand, don't we need to give them that trust, loyalty, and respect? After all without consumers we would be out of jobs. Thanks Kevin for showing us that it is the consumers we need to win over, not their wallets.

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  • Anonymous

    Posted October 11, 2011

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    Posted January 26, 2013

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