Lovemarks: The Future Beyond Brands

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Overview

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as brilliant. He also announced it as the Best Business Book published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.

The new chapter, Diamonds in the Mine, is ...

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2004-04-01 Hardcover New New Hardcover! Pristine unmarked pages, may have very slight warehouse wear, no remainder marks, still a great buy straight from book warehouse unread, ... sealed in plastic, exact artwork as listed, Read more Show Less

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Lovemarks: The Future Beyond Brands

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Overview

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as brilliant. He also announced it as the Best Business Book published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.

The new chapter, Diamonds in the Mine, is an insightful collection of ideas for owners of small stores and operators of superstores, for producers and consumers. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

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What People Are Saying

Tom Peters
Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.
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Product Details

  • ISBN-13: 9781576872048
  • Publisher: powerHouse Books
  • Publication date: 4/28/2004
  • Pages: 224
  • Product dimensions: 8.28 (w) x 9.54 (h) x 0.75 (d)

Meet the Author

Designers from across the Saatchi & Saatchi network featured in the book include Kevin Finn (Sydney), Hamish McArthur (New York), Nick Darke (London), Kane McPherson and Lorenz Perry (Auckland), Jason Romeyko (Moscow), Bridget De Socio (New York), Tim Quest and Scott Silvey (London), Pete White (Fahrenheit 212), Sean Womack (Saatchi & Saatchi X), Polly Chu (Guangzhou), Alex Normanton (London), Jim Salter (London), Tom Eslinger (Los Angeles), Hiro Ito (Tokyo), and Ji Lee (New York).
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Table of Contents

Foreword 9
Ch. 1 Start me up 11
Ch. 2 Time changes everything 23
Ch. 3 Emotional rescue 37
Ch. 4 All you need is love 49
Ch. 5 Gimme some respect 59
Ch. 6 Love is in the air 65
Ch. 7 Beautiful obsession 73
Ch. 8 All I have to do is dream 81
Ch. 9 The human touch 103
Ch. 10 Close to you 127
Ch. 11 Across the border 145
Ch. 12 I can see clearly now 153
Ch. 13 I'll follow the sun 169
Ch. 14 Rolling thunder 185
Ch. 15 What the world needs now 201
Index 216
Further reading 219
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Customer Reviews

Average Rating 4
( 3 )
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted March 3, 2006

    Loving it

    In a world where most businesses are out to get a ROI, I frankly appreciate a book that analyzes the 'emotional' aspects of business. In order to persuade consumers to invest in a brand, don't we need to give them that trust, loyalty, and respect? After all without consumers we would be out of jobs. Thanks Kevin for showing us that it is the consumers we need to win over, not their wallets.

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  • Anonymous

    Posted October 11, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 26, 2013

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