Lovemarks

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Overview

Kevin Roberts' groundbreaking book LOVEMARKS: THE FUTURE BEYOND BRANDS injected a powerful dose of emotion into the world of advertising and marketing. Despite the extraordinary uptake of the concept, Roberts was determined to go one step further after receiving a provocative and irresistible challenge: to turn the book itself into a Lovemark. The end result is LOVEMARKS: THE SAATCHI & SAATCHI DESIGNERS' EDITION, a sublime rendering of the original book that will both challenge the mind and delight the eyes. Collectively produced by Saatchi & Saatchi designers and art directors from across the globe, the book reflects the diverse, eclectic, and vibrant visions of its creators. LOVEMARKS: THE SAATCHI & SAATCHI DESIGNERS' EDITION celebrates the central role design plays in creating emotional connections with consumers.
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What People Are Saying

Tom Peters
Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.
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Product Details

  • ISBN-13: 9781576873557
  • Publisher: powerHouse Books
  • Publication date: 3/28/2007
  • Pages: 392
  • Product dimensions: 9.10 (w) x 11.20 (h) x 1.40 (d)

Meet the Author

Designers from across the Saatchi & Saatchi network featured in the book include Kevin Finn (Sydney), Hamish McArthur (New York), Nick Darke (London), Kane McPherson and Lorenz Perry (Auckland), Jason Romeyko (Moscow), Bridget De Socio (New York), Tim Quest and Scott Silvey (London), Pete White (Fahrenheit 212), Sean Womack (Saatchi & Saatchi X), Polly Chu (Guangzhou), Alex Normanton (London), Jim Salter (London), Tom Eslinger (Los Angeles), Hiro Ito (Tokyo), and Ji Lee (New York).
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Table of Contents

Foreword 9
Ch. 1 Start me up 11
Ch. 2 Time changes everything 23
Ch. 3 Emotional rescue 37
Ch. 4 All you need is love 49
Ch. 5 Gimme some respect 59
Ch. 6 Love is in the air 65
Ch. 7 Beautiful obsession 73
Ch. 8 All I have to do is dream 81
Ch. 9 The human touch 103
Ch. 10 Close to you 127
Ch. 11 Across the border 145
Ch. 12 I can see clearly now 153
Ch. 13 I'll follow the sun 169
Ch. 14 Rolling thunder 185
Ch. 15 What the world needs now 201
Index 216
Further reading 219
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Customer Reviews

Average Rating 4.5
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