Lovemarks: The Future Beyond Brands

Lovemarks: The Future Beyond Brands

3.5 2
by Kevin Roberts
     
 

ISBN-10: 157687270X

ISBN-13: 9781576872703

Pub. Date: 09/28/2005

Publisher: powerHouse Books

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts

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Overview

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.”
—Tom Peters

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.

The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

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Product Details

ISBN-13:
9781576872703
Publisher:
powerHouse Books
Publication date:
09/28/2005
Edition description:
New Revised
Pages:
240
Sales rank:
467,033
Product dimensions:
8.02(w) x 9.73(h) x 0.90(d)

Table of Contents

Foreword9
Ch. 1Start me up11
Ch. 2Time changes everything23
Ch. 3Emotional rescue37
Ch. 4All you need is love49
Ch. 5Gimme some respect59
Ch. 6Love is in the air65
Ch. 7Beautiful obsession73
Ch. 8All I have to do is dream81
Ch. 9The human touch103
Ch. 10Close to you127
Ch. 11Across the border145
Ch. 12I can see clearly now153
Ch. 13I'll follow the sun169
Ch. 14Rolling thunder185
Ch. 15What the world needs now201
Index216
Further reading219

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Lovemarks: The Future Beyond Brands 3.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago