Lululemon Athletica

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.

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Lululemon Athletica

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.

42.79 In Stock
Lululemon Athletica

Lululemon Athletica

by Racquel Foran
Lululemon Athletica

Lululemon Athletica

by Racquel Foran

Hardcover(Library Binding)

$42.79 
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Overview

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.


Product Details

ISBN-13: 9781532198120
Publisher: Essential Library
Publication date: 08/01/2022
Series: Sports Brands
Pages: 112
Product dimensions: 6.30(w) x 9.25(h) x 0.47(d)
Lexile: 1100L (what's this?)
Age Range: 13 - 14 Years

Table of Contents

Chapter 1 Clothing Made for Yoga 4

Chapter 2 Functional Fabric 12

Chapter 3 Functional Fashion 24

Chapter 4 Retail Reimagined 34

Chapter 5 More Than a Brand, a Culture 46

Chapter 6 Growth and Change 58

Chapter 7 Expanding Product Lines 68

Chapter 8 Challenges and Controversies 76

Chapter 9 A Bright Future 90

Essential Facts 100

Glossary 102

Additional Resources 104

Source Notes 106

Index 110

About the Author 112

About the Consultant 112

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