Luxury Fashion Branding: Trends, Tactics, Techniques / Edition 1

Luxury Fashion Branding: Trends, Tactics, Techniques / Edition 1

by U. Okonkwo
     
 

ISBN-10: 0230521673

ISBN-13: 9780230521674

Pub. Date: 06/15/2007

Publisher: Palgrave Macmillan UK

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Overview

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Product Details

ISBN-13:
9780230521674
Publisher:
Palgrave Macmillan UK
Publication date:
06/15/2007
Edition description:
2007
Pages:
332
Product dimensions:
6.10(w) x 9.25(h) x 0.04(d)

Table of Contents

Introduction A Question of Luxury What is in a Name? The History of Luxury Fashion Branding The Luxury Fashion Consumer Luxury Retail Design & Atmosphere The Art of Building and Managing a Luxury Brand Digital Luxury Le New Luxe Customise Me! The Luxury Fashion Business Model Case Illustrations

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