The relationship between luxury brands and the people who buy them is different from any other commercial transaction but the way that the two interact is changing rapidly. Twenty-first-century customers are increasingly looking for a more personalized experience, moving away from big department stores toward dedicated boutiques that offer an intimate retail experience. The times may be changing, but with this change comes an unprecedented opportunity for growth. Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support contains everything you need to move your brand forward and thrive in the harsh new economy.
Answering the questions anyone working with luxury brands is asking—from "Where do I set up my store?" to "How can I build customer loyalty?"—authors and luxury brand management experts Michel Chevalier and Michel Gutsatz identify and address the key issues facing luxury products today. Packed with information on internet sales, setting retail pricing, advertising, and much more, the book also includes a "tool box" of techniques for managing a prestigious store.
Luxury retailing is a world unto itself, and resources on the concepts, procedures, and techniques that govern it are scarce. Presenting a holistic strategy designed to help you win over your customers before they ever set foot in your store, Luxury Retail Management covers everything executives, managers, and retail staff need to know in order to enter, expand, understand, and succeed in the world of luxury retail.