Luxury World: The Past, Present and Future of Luxury Brands

Luxury World: The Past, Present and Future of Luxury Brands

by Mark Tungate
     
 

With wit, accuracy, and insatiable curiosity, Mark Tungate takes readers on a voyage around the luxury universe, slipping behind the facade of the world's most sophisticated businesses to show the reader how they really function.  Among other destinations, the author visits Italian shoemakers, Swiss watch designers, the Champagne houses of France, and the top

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Overview

With wit, accuracy, and insatiable curiosity, Mark Tungate takes readers on a voyage around the luxury universe, slipping behind the facade of the world's most sophisticated businesses to show the reader how they really function.  Among other destinations, the author visits Italian shoemakers, Swiss watch designers, the Champagne houses of France, and the top jewelry designers.

Product Details

ISBN-13:
9780749452636
Publisher:
Kogan Page, Ltd.
Publication date:
11/28/2009
Edition description:
New Edition
Pages:
260
Sales rank:
943,144
Product dimensions:
6.40(w) x 9.30(h) x 1.00(d)

Table of Contents

Acknowledgements      xi

            Introduction: The evolution of luxury     1

1          The dream weavers    11

            The road to ready-to-wear        

            The YSL legacy           

            The future of couture    

2          The last artisans         25

            The other side of Florence        

            The shoemaker’s apprentice     

3          Romancing the stones               33

            Branding Antwerp        

            Clarity and conflict       

            Diamonds by design      

            A tale of two cities       

4          Watching the watchmakers    51

            Selling time

5          Auto attraction            61

            The Bentley Boys         

            Marketing to the ‘autocracy’

6          Fractional high-flyers  69

            A slice of the good life  

            Jets for less      

7          Super yachts   77

            A passion for the sea

            How to show boats

8          Haute property           85

            The business of villas    

9          Deluxe nomads                       91

            Monte Carlo: the brand 

            Hotel world      

            Luxury travel services  

10        Art brands       105

            Branded collectors        

            Branded artists 

            Galleries, auctions and fairs       

            The sale of the century 

11        Upscale retail  123

            Serving VIP customers 

            Springtime for Printemps

12        Digital luxury  135

            Luxe meets web: a hesitant romance     

            The Vuitton case          

13        By royal appointment 145

            Royal warrants worldwide        

            Faberge: jeweller to the tsars     

14        In champagne country            153

            A name to reckon with 

            Gold beneath the street 

            Kings, tsars and rap stars          

            Champagne bubbles over          

15        The wines of Paradise            169

            Vintage branding          

            The reign of terroir      

16        The chef  181

            A brand named Alain Ducasse  

17        Well-being      189

            Spas: the final frontier   

            Rehab  

18        The knowledge economy       199

            Education brands          

19        The gift of time           207

            Your wish is their command      

20        Sustainable luxury      213

            Slow fashion

            Slow living       

Conclusion: the rehabilitation of luxury         221

            Treasuring       

            Social luxury    

            Analogue snobbery       

            Disruption from Asia    

            Guilt-free luxury           

References  229

Index     231

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