M-Business: The Race to Mobility

Overview

"Knowing a change is coming is one thing; predicting its shape and form is something else entirely. M-Business succeeds at both, exploring today's wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person-centric techniques and strategies." M-Business focuses on the bottom line: how managers can begin to plan for and differentiate m-business investments. This hands-on book steers clear of the technical nuances of mobile protocols and
... See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (19) from $1.99   
  • New (2) from $32.07   
  • Used (17) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$32.07
Seller since 2014

Feedback rating:

(265)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$45.00
Seller since 2014

Feedback rating:

(147)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

"Knowing a change is coming is one thing; predicting its shape and form is something else entirely. M-Business succeeds at both, exploring today's wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person-centric techniques and strategies." M-Business focuses on the bottom line: how managers can begin to plan for and differentiate m-business investments. This hands-on book steers clear of the technical nuances of mobile protocols and advanced technology - covered exhaustively by others - to provide insight into the actual market drivers, enablers, and business applications.
Read More Show Less

What People Are Saying

Jill Dyche
"Kalakota and Robinson have written the seminal and definitive compendium."
--partner, Baseline Consulting
Read More Show Less

Product Details

  • ISBN-13: 9780071380782
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 12/28/2001
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.26 (w) x 9.34 (h) x 1.14 (d)

Meet the Author

Ravi Kalakota, Ph.D., is the CEO of the research and innovation consulting practice e-Business Strategies. Kalakota holds the distinction of having co-authored Frontiers of E-Commerce, the e-commerce industry's earliest and now considered classic book. He has consulted extensively with Fortune 1000 companies such as Intel, Sun Microsystems, SAP, and AT&T. On the academic side, Dr. Kalakota has held the Xerox Chair in Information Systems at the Simon Graduate School of Business, University of Rochester, and also taught at the University of Texas at Austin. He co-authored the business bestseller e-Business: Roadmap for Success.

Marcia Robinson is president of e-Business Strategies. Along with her consulting experience in the area of customer relationship management, she has worked extensively in the service delivery and customer facets of e-commerce. Robinson is a former executive with SunTrust Bank, where she was responsible for several strategic initiatives from rethinking the institution's integration infrastructure to designing a multi-channel architecture. She is co-author of e-Business: Roadmap for Success and e-Business 2.0: Roadmap for Success.

Read More Show Less

Table of Contents

Preface
Acknowledgments
1 Structural Migration: From E-Business to M-Business 1
2 Trends Shaping the Mobile Economy 29
3 The M-Business Landscape 57
4 Breakthrough Platform Strategies 85
5 Mobile Application Infrastructure 114
6 New Innovation Opportunities: Mobile Portals 142
7 Satisfying the Mobile Customer 172
8 Supply Chain Focus 201
9 Operational Focus: The Next Generation of Business-to-Employee Applications 230
10 The Art of Mobile Strategy 259
Epilogue: A Reality Check 283
Notes 287
Index 291
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted May 22, 2002

    Highly Recommended!

    Authors and consultants Ravi Kalakota and Marcia Robinson emphasize that the mobility revolution is in its early stages and provide insights on its anticipated stages of development. This insightful and authoritative book is well written and well organized. We from getAbstract recommend it to executives, managers and information-technology specialists, though general readers with a jones for high tech also will be blown away.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 28, 2001

    M-Business: The Race to Mobility

    This is the first book that really talks about what applications companies are going to be building using mobile tools. Unlike other books that talking about the mobile economy from a 100,000 ft level, this book brings it down to a more practical and tactical level. Highly recommended to those interested in the emerging mobile space.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 27, 2001

    M-Business: The Race to Mobility

    I have read a lot of expensive reports from various consulting/analysts firms. This book has the same info with better analysis for 17 dollars. This book provides a very comprehensive mobile framework for consultants, managers, planners and entrepreneurs who are interested in developing enteprise oriented applications. The book is also aimed at Fortune 1000 looking to leverage on their 'e-business' and ERP investments. I also checked out the authors companion site: ... . They have some additional stuff that is worth reading.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)