M: Business with Prep Cards and OLC Access Card / Edition 2

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Overview

Overview: M: BUSINESS was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Introduction to Business - yet in a more condensed format that is easier for students and instructors to cover in 1 term. It also contains gradable online assignments for instructors to assign. M: BUSINESS also includes comprehensive teaching support and online supplements – mainly, CONNECT BUSINESS.

The story behind M:
We have heard over and over again that the modern learner has a completely new and different set of needs from a learning package. These new 'digital natives' have developed cognitive thinking patterns that are different from those of earlier generations of students. It's important that educators recognize these differences in students, and that they also account for students with differing learning styles. Students today rely on technology as an important tool in their educational and personal lives. M: BUSINESS accounts for these differences in students today and appeals more effectively to digital natives. An emphasis is placed on the visual and technology component of the product offering (Connect Interactives), while the text remains a (important) supporting tool for their learning in the course. Students today are used to active learning experiences which is what M: Business provides. The book in combination with the interactives in Connect Business provide students with a rich, interactive experience that enhances the text content, and keeps them actively engaged in the course content. Students today are also used to feedback and 'payoff' - Connect Business provides these interactive rewards for learning the course content.

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Product Details

  • ISBN-13: 9780077374501
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 1/12/2010
  • Edition number: 2
  • Product dimensions: 8.90 (w) x 10.70 (h) x 0.60 (d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Table of Contents

Part 1 Business in a Changing World

1 The Dynamics of Business and Economics

2 Business Ethics and Social Responsibility

Appendix A The Legal and Regulatory Environment

3 Business in a Borderless World

4 Managing Information Technology and E-Business

Part 2 Starting and Growing a Business

5 Options for Organizing Business

6 Small Business, Entrepreneurship, and Franchising

Part 3 Managing for Quality and Competitiveness

7 The Nature of Management

8 Organizations, Teamwork, and Communication

9 Managing Service and Manufacturing Operations

Part 4 Creating the Human Resource Advantage

10 Motivating the Workforce

11 Managing Human Resources

Part 5 Marketing: Developing Relationships

12 Customer-Driven Marketing

13 Dimensions of Marketing Strategy

Part 6 Financing the Enterprise

14 Accounting and Financial Statements

15 Money and the Financial System

16 Financial Management and Securities Markets

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