M: International Business with Connect Plus / Edition 1

M: International Business with Connect Plus / Edition 1

by Michael Geringer, Michael Minor, Jeanne McNett
     
 

ISBN-10: 0077910052

ISBN-13: 9780077910051

Pub. Date: 09/28/2014

Publisher: McGraw-Hill Education

Overview:

“Globalization is not only striving to grow revenues by selling goods and services in global markets. It also means globalizing every activity of the company. . . . globalization especially means finding and attracting the unlimited pool of intellectual capital—the very best people—from all around the globe.”

Overview

Overview:

“Globalization is not only striving to grow revenues by selling goods and services in global markets. It also means globalizing every activity of the company. . . . globalization especially means finding and attracting the unlimited pool of intellectual capital—the very best people—from all around the globe.”

— General Electric, “Key Growth Initiatives”

This quote, found on the opening pages of Chapter Eleven: Organizational Design and Control, embodies the goal of this course and this new textbook. Students with degrees in business will be required to understand and maneuver in a global marketplace, and this textbook will give them the introduction they need to do just that. Their first jobs may require working with international coworkers or even relocating to foreign countries. With this in mind, Geringer, Minor and McNett set out to write a textbook that will prepare students to embrace and excel in the international business scene. With features that illustrate opportunities for careers in international business, and challenging questions that focus students on situations that may arise, this textbook grabs interest immediately, and achieves the goal of infusing each student with enthusiasm for our globalized business world.

Product Details

ISBN-13:
9780077910051
Publisher:
McGraw-Hill Education
Publication date:
09/28/2014
Edition description:
New Edition
Product dimensions:
9.00(w) x 10.70(h) x 0.80(d)

Table of Contents

Section One: The Nature of International Business


Chapter 1: The Rapid Change of International Business


Chapter 2: Foreign Direct Investment: Theory and Evidence


Chapter 3: The Dynamics of International Institutions


Section Two: International Environmental Forces


Chapter 4: Socio-cultural Forces


Chapter 5: Natural Resources and Environmental Sustainability


Chapter 6: Political Forces


Chapter 7: Legal Forces


Chapter 8: Financial Forces


Chapter 9: Labor Forces


Section Three: The Organizational Environment


Chapter 10: International Competitive Strategy


Chapter 11: Organizational Design and Control


Chapter 12: Assessing and Analyzing Markets


Chapter 13: Entry Modes, Export & Import Practices


Chapter 14: Marketing Internationally


Chapter 15: Global Operations and Supply Chain Management


Chapter 16: Human Resource Management


Chapter 17: Financial Management

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