Machiavelli, Marketing and Management

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Overview

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:

* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.

...

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Machiavelli, Marketing and Management

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Overview

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:

* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.

It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.

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Product Details

  • ISBN-13: 9780415216708
  • Publisher: Taylor & Francis
  • Publication date: 7/27/2000
  • Pages: 256
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.55 (d)

Table of Contents

Foreword
1 Introduction 3
2 Machiavelli through the ages: 500 years on 14
3 Machiavelli's contemporaries 30
4 Machiavelli, master of liberty 42
5 Contra postmodernism: Machiavelli on limits to the malleability of consciousness 55
6 Niccolo Machiavelli as relationship marketing guru 67
7 Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics 82
8 Renaissance realpolitik for modern management 95
9 From the dark to the light: ranges of the real skills of management 109
10 Corporate governance: real power, Cecil King and Machiavelli 122
11 Machiavelli, politics and modern language use in modern management 139
12 Are Machiavellian tactics still appropriate or defensible in politics? 148
13 Nicco and Charlie: a story of two political servants and of political management 164
14 Machiavelli and Powell: maximizing prophets 177
15 Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War 193
16 Machiavelli and human nature 201
17 The myth and reality of telling the truth: the legacy of Niccolo Machiavelli 219
Selected bibliography 222
Biographies of contributors 226
Index 237
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  • Anonymous

    Posted January 2, 2014

    This suck

    This suck so bad lol haaaaaa

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