The Mackay MBA of Selling in the Real World

The Mackay MBA of Selling in the Real World

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by Harvey Mackay, Tim Wheeler
     
 

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Harvey Mackay is a legend — his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time.

Now he’s back with the sum total of decades of sales know-how—teaching go-getters how to make the sale and hit the

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Overview

Harvey Mackay is a legend — his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time.

Now he’s back with the sum total of decades of sales know-how—teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. As Mackay notes, everyone from “the five-year-old proprietor of a lemonade stand . . . to the GE sales maven pitching a 250-megawatt turbine dynamo” can learn from this book. From finding the right mentor to earning customer loyalty to overcoming rejection, his passion and knowledge come through in his energetic and irreverent style.

As a lifelong student of the sales game, he has spent decades collecting secrets, wisdom, and anecdotes. Each section of this book ends with a memorable Mackay’s Moral such as:

•Failure is not falling down, but staying down.
•Big shots are just little shots who kept shooting.
•A salesperson tells, a good salesperson explains . . . and a great salesperson demonstrates.
•Keep your eye on the doughnut, not on the hole.
•Sound carries farther when others blow your horn.
•Be like the turtle: If he didn’t stick his neck out, he wouldn’t get anywhere at all.
•People begin to become successful the minute they decide to be.

Even in our fast-paced, technologically driven world, the human touch is still the most important tool a salesperson has. And there is no one better to show you how to be a high-energy, determined, creative sales dynamo than Harvey Mackay.

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Editorial Reviews

From the Publisher
“An absolute must-read. Miss it at your own peril.”

LARRY KING

 

“In this masterpiece, Harvey gives readers what they want: an unrivaled command of sales.”

—LOU HOLTZ, from the introduction

“In today’s world the only thing that you have going for you is YOU. But are you the best YOU you can be? If you don’t have the success that you want in your life right now, this book is for you.”
—SUZE ORMAN
 
“There are three kinds of business experts. There’s an expert, there’s a world-class expert, and there’s Harvey Mackay—THE world-class expert.”
—JEFFREY GITOMER, author of The Little Red Book of Selling

Product Details

ISBN-13:
9781455834600
Publisher:
Brilliance Audio
Publication date:
11/01/2011
Edition description:
Unabridged
Product dimensions:
7.12(w) x 6.50(h) x 1.00(d)

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What People are saying about this

From the Publisher
“An absolute must-read. Miss it at your own peril.”
—LARRY KING
 
“In this masterpiece, Harvey gives readers what they want: an unrivaled command of sales.”
—LOU HOLTZ, from the introduction
“In today’s world the only thing that you have going for you is YOU. But are you the best YOU you can be? If you don’t have the success that you want in your life right now, this book is for you.”
—SUZE ORMAN
 
“There are three kinds of business experts. There’s an expert, there’s a world-class expert, and there’s Harvey Mackay—THE world-class expert.”
—JEFFREY GITOMER, author of The Little Red Book of Selling

Meet the Author

Harvey Mackay is the founder and chairman of the $100 million MackayMitchell Envelope Company. He has written six New York Times bestselling books, including the blockbuster Swim with the Sharks Without Being Eaten Alive, and is a nationally syndicated weekly business columnist. His books have been translated into forty languages and have sold ten million copies in eighty countries.

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