MacroWikinomics: Rebooting Business and the World

( 4 )

Overview

In their 2007 bestseller Wikinomics, Don Tapscott and Anthony D. Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever.

In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and ...

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Overview

In their 2007 bestseller Wikinomics, Don Tapscott and Anthony D. Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever.

In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the healthcare, newspaper, and energy industries serve their customers.

In every corner of the globe, businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work but how we live, learn, create, and care for each other. You'll meet such innovators as:

—An Iraq veteran whose start-up car company is "staffed" by over 45,000 competing designers and supplied by microfactories around the country

—A "micro-lending" community where 570,000 individuals help fund new ventures—from Azerbaijan to the Ukraine

—An online community for people with life-altering diseases that's also a large-scale research project

Once again backed by original research, Tapscott and Williams provide vivid, new examples of organizations that are successfully embracing the principles of wikinomics.

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What People Are Saying

Michael Dell
"The MacroWikinomics assertion that "there has never been a more exciting time to be human- is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential."-Michael Dell, President and CEO, Dell inc.
Lazaro Campos
"MacroWikinomics takes the art of mass collaboration and breaks it down to a science with strategies for the rebuilding our institutions for this time of profound change."-Lazaro Campos,CEO, Swift.
Brian J. Dunn
"Tapscott and Williams are the world's foremost thought leaders in the arena where human behavior, digital innovation and societal challenges intersect. Each of us-whether leaders of global institutions or individual citizens of the world would be wise to follow their counsel as we attempt to mitigate the challenges and embrace the opportunities we collectively face."-Brian J. Dunn, CEO, Best Buy Co., Inc.
Brian Fetherstonhaugh
"MacroWikinomics connects the big picture of business, culture and society with what is really going on in the trenches of the new digital world. Don Tapscott and Anthony Williams re-affirm their authority by offering facts in the style of demographers and by storytelling in the manner of acute social observers. Leaders of the future must take their lessons on co-creation and authenticity to heart."-Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne
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Product Details

  • ISBN-13: 9781400117307
  • Publisher: Tantor Media, Inc.
  • Publication date: 9/28/2010
  • Format: CD
  • Edition description: Unabridged CD
  • Product dimensions: 5.50 (w) x 6.50 (h) x 1.70 (d)

Meet the Author


Don Tapscott is chief executive of New Paradigm, the think tank and strategy consulting company he founded in 1992.

Anthony D. Williams is a research director at New Paradigm, a think tank and strategy consulting company.

Alan Sklar is the winner of several AudioFile Earphones Awards and a multiple finalist for the APA's prestigious Audie Award. Named a Best Voice of 2009 by AudioFile magazine, his work has twice earned him a Booklist Editors' Choice Award, a Publishers Weekly Listen-Up Award, and Audiobook of the Year by ForeWord magazine.

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Customer Reviews

Average Rating 4
( 4 )
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Sort by: Showing all of 4 Customer Reviews
  • Posted September 28, 2012

    Highly Recommended

    Great writing, very interesting facts, easy to read.

    Was this review helpful? Yes  No   Report this review
  • Posted July 11, 2011

    more from this reviewer

    Persuasive exploration of how Wikinomics on a macro level affects every modern institution

    Welcome to your new world, courtesy of the digital revolution. Sorry, but you won't be able to skate by as a passive, disinterested observer. Figuratively, the Internet is forcing you to get involved. Don Tapscott and Anthony D. Williams focus on how the online community's "mass collaboration" is changing political and civic institutions. In this follow-up to their bestseller "Wikinomics", the authors explain why technology and social media may hold the answers to some of the world's most pressing problems. Written in a witty, sharp style, their book covers the Web 2.0 waterfront, describing how groups in industry, education, science, finance, medicine and government are creating value from "networked intelligence." getAbstract recommends this cogent, all-encompassing guide to the digital future but warns readers of "Wikinomics" to brace themselves for some repetition. Start reading soon, because change is accelerating every second.

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  • Posted February 1, 2011

    A must read for employees at every level.

    This is an interesting book and well worth the read.

    Downsides:
    Authors are very, very repetitious. It reads like they wrote each chapter as a separate paper. In most of the chapters they spend a good few pages telling us the same thing over again (do they get paid by-the-word?).
    Authors do not practice what they preach. For a book about internet collaboration and the new global enterprise, the is a surprising lack of wiki, collaboration tools on the website. I'd at least expect to find a web page with links to the companies, projects and people profiled.
    Casual age discrimination through out the book.

    Upside:
    Informative and thought provoking. A must read for employees at every level.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 29, 2010

    No text was provided for this review.

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