Macy's: The Store, The Star, The Story

Macy's: The Store, The Star, The Story

by Robert M. Grippo
     
 

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Macy's The Store. The Star. The Story traces a hundred and fifty years of one of the country’s premier retailers. More than just the account of a successful business, it is the story of how one man’s dream found a home in the heart of Manhattan. Lively text, rare photographs, and colorful illustrations highlight the people and events—the

Overview

Macy's The Store. The Star. The Story traces a hundred and fifty years of one of the country’s premier retailers. More than just the account of a successful business, it is the story of how one man’s dream found a home in the heart of Manhattan. Lively text, rare photographs, and colorful illustrations highlight the people and events—the trends, tragedies, and traditions—that transformed Macy’s from a modest storefront into the World’s Largest Store.

Editorial Reviews

Publishers Weekly
This lavishly illustrated history documents the iconic store's evolution over the past 150 years from founder Rowland Macy's vision to decades of competition, restoration and expansion. Archival materials provide rich servings of Americana, and detailed footnotes contrast each chapter in Macy's development with a time line of concurrent historical events, trends and fashions. Discussions of Macy's move into suburban communities as well as the move of the flagship store to Herald Square in 1902, the animated competition between Macy's and Gimbels, the start of the famous flower show and Thanksgiving parade, and Macy's involvement in "The Miracle on 34th Street" are supplemented with extensively researched notes, anecdotes, rare photographs, advertisements and other enlivening illustrations. Grippo ("Macy's Thanksgiving Parade") depicts how Macy's has remade itself with the times and for the changing needs of its consumers who will delight in this affectionate tribute. (Feb.)

Product Details

ISBN-13:
9780757003097
Publisher:
Square One Publishers
Publication date:
04/28/2009
Pages:
248
Sales rank:
546,200
Product dimensions:
8.90(w) x 12.00(h) x 0.50(d)

Meet the Author

Robert M. Grippo grew up on Long Island, New York, and spent twenty years in the credit card industry. He has also enjoyed a lifelong avocation as a Macy’s historian. Now retired, Robert is a fulltime writer whose works include Macy’s Thanksgiving Day Parade.

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