Mad Cow Crisis: Health And The Public Good / Edition 1

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The announcement that BOSER might cause a fatal human disease "Creutzfeldt- Jacob disease CJD" triggered enormous media attention, public alarm and government wrangling that threatened the future of European integration.; As Scott Ratzan argues: "It is my belief that the [BOSER crisis] represents a quintessential case that will go down in history as the Exxon Valdez Union Carbide's Bhopal accident, and other such cases of interdisciplinary study".; This book offers lessons learned from the crisis, with contributions from experts with different viewpoints - veterinarians, Eurocrats, public relations experts, politicians, policy- makers, journalists and representatives of the beef industry.; It also offers a compilation of the key reports from governmental bodies. as a case-study in policy-making, scientific/health discovery and dissemination of information, as well as looking at the issues from the perspective of psychology and media studies.

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Editorial Reviews

These 17 contributions take a multidisciplinary approach to the mad cow crisis, discussing its history and ramifications, and offering suggestions for predicting, avoiding, and managing similar crises. An analysis of media coverage, and a chronology of bovine spongiform encephalopathy and Creutzfeldt-Jakob Disease developments, describe the crisis in terms of the public's perceptions of science. Several contributors note the need for precise communication by officials in a crisis of this type. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9781857288124
  • Publisher: Taylor & Francis
  • Publication date: 1/16/1998
  • Edition number: 1
  • Pages: 260

Meet the Author

Scott C. Ratzan is Assistant Professor at Emerson College's Division of Communication Studies and Tufts University School of Medicine's Department of Family Medicine and Community Health. He is Editor in Chief of the Journal of Health Communication.

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Table of Contents

Introduction 1
Pt. I Scientific/Historical Perspectives 7
Ch. 1 BSE: A Veterinary History 9
Ch. 2 Transmissibility of BSE Across Species 15
Ch. 3 Sheep to Cows to Man: A History of TSEs 26
Ch. 4 Can the Spread of BSE and CJD be Predicted? 35
Ch. 5 Chronic Uncertainty and BSE Communications: Lessons from (and Limits of) Decision Theory 51
Pt. II Politics as Health 63
Ch. 6 BSE and CJD: Recent Developments 65
Ch. 7 Mad Cows and Englishmen 86
Ch. 8 BSE: A Tragedy is Public Health in Reverse 91
Ch. 9 The Politics of BSE: Negotiating the Public's Health 95
Ch. 10 Protecting Health: Can the UK do Better? 111
Pt. III Understanding the Crisis 117
Ch. 11 Madness, Metaphors and Miscommunication: The Rhetorical Life of Mad Cow Disease 119
Ch. 12 Media Coverage of the Mad Cow Issue
i Introduction 131
ii An Analysis of Media Coverage of the BSE Crisis in Britain 138
iii An Analysis of Media Coverage of the BSE Crisis in the United States 153
Pt. IV Lessons and Possibilities 167
Ch. 13 Avoiding, Averting and Managing Crisis: A Checklist for the Future 169
Ch. 14 Farming with Nature: A Solutions-Oriented Strategy 175
Ch. 15 Strategies for Attaining Public Health 182
Appendices 209
Afterword 234
Notes on Contributors 237
Index 241
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