( 1 )
$17.96 price
(Save 18%)$21.99 List Price
Other sellers (Paperback)
  • All (3) from $5.78   
  • Used (3) from $5.78   
Sending request ...

More About This Book

Editorial Reviews

Kirkus Reviews

Kirshenbaum submits a vibrant, educational look at his days as creative director of his New York City advertising company.

"Advertising people by nature tend to be quirky, fun, and loquacious," which may only be half true, but the author certainly fits snuggly into that camp. He rose in the industry during the 1980s and cut a broad swath as an unconventional, inventive adman, tackling everything from Reynolds Wrap to cognac. In this jaunty memoir, he starts with a little familial background material before moving on to tales from the trade: encounters with the rich and famous and, better yet, the not-so rich and hardly famous; the crazy shoots; the whole milieu of high-stakes advertising. Yet there is plenty of hard business information in these pages, for Kirshenbaum appreciates discipline, old-school politesse and plain hard work. Much of his wisdom is reduced to aphorisms, and he knows the power of laughter as a business model as well as the fact "that unless you have a killer strategy, you might go down the wrong path creatively." What stands out in particular is the author's ability to convey the exigent art of the creative process at work. His outlook is part liberal and socially conscious—he came up with the Kenneth Cole campaign that featured characters du jour: Imelda Marcos and her 2,700 shoes, Dan Quayle and Oliver North ("Isn't it time America focused less on arms and more on feet?"). Kirshenbaum's bracing, often ribald humor carries right through the page and onto the sidewalk, where he stenciled such ads as that for Bamboo Lingerie: "From here it looks like you could use some new underwear."

A shimmering piece of work, in which the flash illuminates the creative act.

Read More Show Less

Product Details

  • ISBN-13: 9781453211441
  • Publisher: Open Road Integrated Media LLC
  • Publication date: 9/20/2011
  • Pages: 232
  • Product dimensions: 0.53 (w) x 5.50 (h) x 8.50 (d)

Customer Reviews

Average Rating 5
( 1 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)