Made Possible By: Succeeding with Sponsorship

by Patricia Martin

Overview

Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to

• Get organizational buy-in
• Approach potential partners
• Prepare a winning proposal
• Negotiate contracts
• Report results
• Build long-term equity
• Evaluate the success of the relationship

Product Details

ISBN-13:	9780787965020
Publisher:	Wiley
Publication date:	11/12/2003
Pages:	160
Product dimensions:	8.48(w) x 11.02(h) x 0.47(d)

About the Author

Patricia Martin is founder and president of LitLamp Communications Group, a marketing firm that counsels clients who need to forge and manage high-performance alliances, including sponsorships. Martin is a popular speaker and workshop leader on topics related to sponsorship and marketing alliances.

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Table of Contents

Exhibits and Worksheets.

Preface.

The Author.

PART 1: UNDERSTANDING SPONSORSHIP.

1. Making the Transition to Sponsorship.

2. Preparing for Sponsorship.

3. Structuring Your Offer.

PART 2: ENGAGING WITH SPONSORS.

4. Drafting the Proposal.

5. Gaining Access to Sponsors.

6. Selling, Negotiating, and Closing the Deal.

7. Understanding Sponsorship’s Legal and Tax Concerns.

8. Delivering the Deal and Communicating the Results.

Glossary.

References.

Index.

Editorial Reviews

"Martin's advice is direct, succinct and illustrated with concrete examples." (Philanthropy News Digest, 7/27/2004)

From the Publisher