Gift Guide

Made Possible By: Succeeding with Sponsorship / Edition 1

Paperback (Print)
Rent from
(Save 62%)
Est. Return Date: 02/16/2015
Used and New from Other Sellers
Used and New from Other Sellers
from $15.28
Usually ships in 1-2 business days
(Save 57%)
Other sellers (Paperback)
  • All (15) from $15.28   
  • New (7) from $22.30   
  • Used (8) from $15.28   


Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to

  • Get organizational buy-in
  • Approach potential partners
  • Prepare a winning proposal
  • Negotiate contracts
  • Report results
  • Build long-term equity
  • Evaluate the success of the relationship
Read More Show Less

Editorial Reviews

From the Publisher
"Martin's advice is direct, succinct and illustrated with concrete examples." (Philanthropy News Digest, 7/27/2004)
Read More Show Less

Product Details

  • ISBN-13: 9780787965020
  • Publisher: Wiley
  • Publication date: 11/12/2003
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 160
  • Sales rank: 582,448
  • Product dimensions: 8.25 (w) x 11.00 (h) x 0.34 (d)

Meet the Author

Patricia Martin is founder and president of LitLamp Communications Group, a marketing firm that counsels clients who need to forge and manage high-performance alliances, including sponsorships. Martin is a popular speaker and workshop leader on topics related to sponsorship and marketing alliances.

Read More Show Less

Table of Contents

Exhibits and Worksheets.


The Author.


1. Making the Transition to Sponsorship.

2. Preparing for Sponsorship.

3. Structuring Your Offer.


4. Drafting the Proposal.

5. Gaining Access to Sponsors.

6. Selling, Negotiating, and Closing the Deal.

7. Understanding Sponsorship’s Legal and Tax Concerns.

8. Delivering the Deal and Communicating the Results.




Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted January 16, 2004

    Fianlly, the complete guidebook.

    I got this book and read to chapter three and knew that this was it. Finally, an expert who really tells you what to do. It's all here. How to get a meeting, how to make a cold call. How to write and package a proposal. I used a couple of her tools already. Magic.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)