Made Possible By: Succeeding with Sponsorship / Edition 1

Made Possible By: Succeeding with Sponsorship / Edition 1

by Patricia Martin
     
 

ISBN-10: 0787965022

ISBN-13: 9780787965020

Pub. Date: 11/12/2003

Publisher: Wiley

Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization

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Overview

Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to

  • Get organizational buy-in
  • Approach potential partners
  • Prepare a winning proposal
  • Negotiate contracts
  • Report results
  • Build long-term equity
  • Evaluate the success of the relationship

Product Details

ISBN-13:
9780787965020
Publisher:
Wiley
Publication date:
11/12/2003
Edition description:
New Edition
Pages:
160
Product dimensions:
8.25(w) x 11.00(h) x 0.34(d)

Table of Contents

Exhibits and Worksheets.

Preface.

The Author.

PART 1: UNDERSTANDING SPONSORSHIP.

1. Making the Transition to Sponsorship.

2. Preparing for Sponsorship.

3. Structuring Your Offer.

PART 2: ENGAGING WITH SPONSORS.

4. Drafting the Proposal.

5. Gaining Access to Sponsors.

6. Selling, Negotiating, and Closing the Deal.

7. Understanding Sponsorship’s Legal and Tax Concerns.

8. Delivering the Deal and Communicating the Results.

Glossary.

References.

Index.

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