The Magazine from Cover to Cover : Inside a Dynamic Industry

The Magazine from Cover to Cover : Inside a Dynamic Industry

by Sammye Johnson, Patricia Prijatel, Patricia Prejatel
     
 

The magazine has for three centuries been the medium in America for thoughtful analysis, perspective, context, information, creativity, and fun. The Magazine from Cover to Cover provides a unique and comprehensive overview of the vibrant and continually evolving industry that supports this integral part of our culture.

For anyone wanting to learn about

Overview

The magazine has for three centuries been the medium in America for thoughtful analysis, perspective, context, information, creativity, and fun. The Magazine from Cover to Cover provides a unique and comprehensive overview of the vibrant and continually evolving industry that supports this integral part of our culture.

For anyone wanting to learn about magazine publishing—whether you are a professional currently working within the industry, or are looking to design, edit, and manage magazines in the future—this book is an invaluable and timely resource. It provides a fascinating perspective on the rich history of magazines in America, an overview of present industry practices, and a look forward to the challenges and opportunities in store for the industry.

Combining extensive research with engaging and attractive presentation, this wide-ranging study encompasses consumer titles, the business press, organizational and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors and essays from top magazine professionals on specific industry issues, ranging from ad-free magazines to celebrity journalism.

Product Details

ISBN-13:
9780658002298
Publisher:
McGraw-Hill Companies, The
Publication date:
01/01/1900
Series:
Reference Media Series
Edition description:
Older Edition
Pages:
360
Product dimensions:
8.05(w) x 9.99(h) x 0.80(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >