Magazines: A Complete Guide to the Industry / Edition 1

Magazines: A Complete Guide to the Industry / Edition 1

by David E. Sumner, Shirrel Rhoades
     
 

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how

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Overview

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan.
Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

Product Details

ISBN-13:
9780820476179
Publisher:
Lang, Peter Publishing, Incorporated
Publication date:
06/24/2006
Series:
Media Industries Ser.
Edition description:
New Edition
Pages:
211
Product dimensions:
6.00(w) x 8.90(h) x 0.50(d)

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