Magazines That Make History: Their Origins, Development, and Influence / Edition 1

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2004 Trade paperback First edition. New. 407 p. Color illustrations

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"Magazines that Make History is candy for the eye, food for the brain, and a well of knowledge for anyone with hunger and thirst for the magazine world—a must have, must read."—Samir Husni, Hederman Lecturer and professor of journalism, University of Mississippi

"This is important magazine history, but more than that, it is cultural history. . . . You’ve loved these magazines, and now you can get inside them and learn about the people who made and make them. You will not be able to put this book down."—Don Ranly, School of Journalism, University of Missouri

This is a book of fundamental importance to all who are passionate about journalism, for those who choose to make it a profession or study and teach it, as well as for those who are simply interested in knowing something about the origin and evolution of the most influential and successful magazines in the world.  Angeletti and Oliva examine and analyze in detail those international publications that have revolutionized the magazine marketplace in the 20th century, some because they created a niche for themselves and others because they created a new style, offered key innovations, or generated a phenomenon that continues to be relevant today in modern journalism.   

Over 2,000 specially selected color photographs illustrate the accounts of eight periodicals—Time, Der Spiegel, Life, Paris Match, National Geographic, Reader’s Digest, ¡Hola!, and People.  The authors reveal the opportunities these innovators recognized and on which they capitalized, how each built and shaped a vision into a successful publication, the key personalities instrumental to their innovations and evolution, how they dealt with their competitors, and how each operates today—from editorial philosophy and story meetings to the way the cover is put together. The account of each periodical is lavishly illustrated with reproductions of stories and covers that, today, stand as outstanding examples of the art and craft of magazine journalism. From the March 3, 1923, inaugural issue of Time (with an entirely speculative printing of 9,000 copies) to the September 24, 2001, issue of People that sold over 4 million copies, this book opens up the medium that has done more than perhaps any other to shape our understanding of the events, stories, and personalities of the last hundred years.

Norberto Angeletti is an executive editor at _Clarin_ newspaper. Alberto Oliva is currently editor-in-chief of Ser Padres

You can learn more about the book at the author's web site,

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Editorial Reviews

Publishers Weekly
In this lavish volume, Angeletti and Oliva discuss and dissect eight magazines they consider to be among the most successful in the Western world: Time, Der Spiegel, Life, Paris Match, National Geographic, Reader's Digest, Hola! and People. They examine their beginnings, evolutions and broader impacts, delivering what's essentially the textual equivalent of a museum exhibit on the history of the 20th-century general-audience periodical. Leafing through the book (and flipping backward as often as forward) is like wandering through an imaginative and well-curated show. Each magazine receives the same treatment in its respective chapter: conception, launch, development and redesign. The authors detail the why and how of each journal's distinctive characteristics-Time's house editorial style, Der Spiegel's expose, National Geographic's photos-and thoroughly examine business decisions and practices that occasionally landed these magazines and their editors in the news themselves. The authors, who've both worked at Editorial Atlantida, an Argentinian newspaper, are steeped in the Spanish-speaking world of newspapers and magazines, and they evenhandedly discuss the role of public service newswriting as well as tabloid-era pseudo-journalistic practices. The layout balances between images and text fairly evenly. Neither coffee-table book nor exactly a textbook, the work may only appeal to magazine industry insiders, but it is handsome and appealing, with a second volume, focusing on other publications, in the works. (Oct.) Copyright 2004 Reed Business Information.
Library Journal
Journalists and editors Angeletti (executive editor, Clarin) and Oliva (editor in chief, Ser Padres) have provided a study of eight magazines Time, Life, Hola!, People, Der Spiegel, Paris Match, Reader's Digest, and National Geographic that had and continue to have a massive impact on the international magazine marketplace. Each magazine is given a separate chapter, with text that draws on interviews with current and former editors and graphic designers to detail the publication's history, how it reports in its niche, and how it affected the magazine market. Each chapter includes many gorgeous color and black-and-white images from the magazines (the book includes over 2000 photographs). Shown and described are the most famous stories and covers, e.g., National Geographic's award-winning cover from June 1985 of an intense, strikingly green-eyed Afghan girl. Authoritative and accessible, this will be an excellent addition to academic libraries supporting programs in communications or journalism and to public libraries with large adult audiences. Highly recommended. [The publisher will be distributing a limited quantity of the Spanish edition in this country, ISBN 84-95978-57-1. Ed.] Mark Bay, Cumberland Coll. Lib., Williamsburg, KY Copyright 2004 Reed Business Information.
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Product Details

  • ISBN-13: 9780813027661
  • Publisher: University Press of Florida
  • Publication date: 6/28/2004
  • Edition description: First
  • Edition number: 1
  • Pages: 408
  • Product dimensions: 8.75 (w) x 11.00 (h) x 1.00 (d)

Table of Contents

Ch. 1 Time 14
The Time model 16
The evolution of Time 44
Keys for the editor : Time today 62
Ch. 2 Der Spiegel 78
Der Spiegel : the power of investigative reporting 80
Keys for the editor : the Spiegel philosophy 102
Ch. 3 Life 116
The magic Life style 118
The world of Life 138
Keys for the editor : why Life failed 166
Ch. 4 Paris Match 184
Paris Match : a story in every photograph 186
Keys for the editor : the shock of the photos, the weight of the words 210
Ch. 5 National Geographic 226
Geography in action 228
The National Geographic style 254
Keys for the editor : how it approached newsstand sales 274
Ch. 6 Reader's Digest 288
The Reader's Digest phenomenon 290
Keys for the editor : the challenge of changing a winner 312
Ch. 7 Hola! 324
The heart of Hola! 326
Keys for the editor : how Hola! is put together 350
Ch. 8 People 362
The People formula 364
Keys for the editor : when famous people say no 392
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  • Posted January 22, 2009

    Influential magazines of 20th century

    In these days of TV, movies, DVDs, computer graphics, and ubiquitous advertising, most are unmindful of the role that magazines founded in the earlier and middle years of the 1900s played in bringing about and affecting this visual culture. The two South American authors with extensive experience in international magazines and media focus on eight magazines that had leading roles in bringing about the contemporary visual culture and which to varying degrees continue to influence and reflect it. The eight are Time, Hola!, Life, Paris Match, Reader's Digest, People, Der Spiegel, and National Geographic. Time, for example, founded in the early 1920s, created the mold for news coverage which is followed by other news magazines and TV news programs down to today. Life pioneered photojournalism, and laid the groundwork for the media treatment of celebrity. National Geographic helped to popularize many areas of science, from paleontology to astronomy; and in more recent years, raise environmental and multicultural concerns. By covering eclectic and unpredictable subjects, Reader's Digest and People were instrumental in the ascendancy of popular culture. The foreign magazines from Spain, France, and German had similar influences on their respective cultures, while at the same time, like the U. S. publications, had a part in bringing about the global culture of media, celebrity, and entertainment. The authors Angeletti and Oliva explain the strategies of the founder of each of the magazines which allowed them to become so successful even though the odds were heavily against them. About half of the content is photographs or art work from the magazines over the years. As the text relates the playing out of the strategies in the adaptations to cultural and competitive changes over the years, the extensive visual matter is a record of visual styles in media over the years. Some photos or illustrations are cultural hallmarks. The work is a notable contribution to media studies for bringing together the leading magazines so as to put them alongside the newer media such as TV and computers as a part of the media field that has taken a central, formulative role in today's society.

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  • Anonymous

    Posted August 28, 2004

    Wake up American magazine editors!

    Did we have to wait until two great foreign journalists show American editors what other great magazines and magazine innovators are there in the world apart from us?. The greatest merit of this book are its academic depth, the wonderful illustrations and the view they offer us of what some European magazines are doing out there and CREATING JOURNALISTIC FORMULAS OF THEIR OWN. I couldn't put this book down and neither will editors and journalists!

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  • Anonymous

    Posted August 12, 2004

    Magazines That Make History: Their Origins, Development, and Influence

    This masterful survey of American and international titles puts you right in the engine of how magazines were and are made. Its highly creative and brilliant design allows you to read it two ways: either through the copy or through its pix, captions and sidebars. Every journalism professor and student should have one!

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  • Anonymous

    Posted July 28, 2004

    Magazines That Make History: Their Origins, Development, and Influence

    I've never seen this subject matter covered with such depth and so many illustrations. Wonderful read for people in the industry as well as the general reader. A must for journalism students!

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