Magento 1.3 Sales Tactics Cookbook

( 3 )

Overview

This hands-on solutions book is for Magento store owners or designers wanting to boost sales. It is a practical recipe book that defines common problems providing solutions with code samples that can easily be extracted and modified to suit your needs. You need not read it from cover to cover but can use each recipe without reading others first. The recipes are grouped in chapters covering getting visitors to your site, driving people to the product pages, making the sale, increasing basket size, the checkout and...

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Overview

This hands-on solutions book is for Magento store owners or designers wanting to boost sales. It is a practical recipe book that defines common problems providing solutions with code samples that can easily be extracted and modified to suit your needs. You need not read it from cover to cover but can use each recipe without reading others first. The recipes are grouped in chapters covering getting visitors to your site, driving people to the product pages, making the sale, increasing basket size, the checkout and beyond, engaging customers, getting customers talking, appealing to more markets, and using gifts. Each has an introduction with references to the recipes. Learn about the best modules; build shipping and brand-management modules; create a payment method; integrate a CMS into Magento; manage customer data with the customer API; integrate Magento data into an external application with the Magento Core API; exchange data with external sources using Excel Spreadsheet or CSV data.

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Product Details

  • ISBN-13: 9781849510127
  • Publisher: Packt Publishing
  • Publication date: 3/29/2010
  • Pages: 292
  • Sales rank: 1,166,479
  • Product dimensions: 7.50 (w) x 9.25 (h) x 0.61 (d)

Meet the Author

William Rice is a software training professional who lives, works, and plays in New York City. His indoor hobbies include writing books and spending way too much time reading sites like slashdot and 43folders. His outdoor hobbies include orienteering, rock climbing, and edible wild plants (a book on that is coming someday).

William is fascinated by the relationship between technology and society: how we create our tools, and how our tools in turn shape us. He is married to an incredible woman who encourages his writing pursuits, and has two amazing sons.

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Customer Reviews

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Sort by: Showing 1 – 2 of 3 Customer Reviews
  • Posted June 25, 2010

    Good guide - reccomended

    Some really good stuff again from Rice. I liked his beginners guide to Magento as well.

    Chapter 2 was probably the best for me. It talks about adding your products to price comparison sites and goes into a click by click guide of how to do this with Google Base.

    First he shows how it works and how to register for the service, then how to add a product individually and then what would make the book worthwhile all on its own - How Magento can add your entire catalog for you.

    I liked this explanation better than any other because I think it sums up the reason that e-commerce in general has the unwarranted reputation of being complicaed. The author again makes the somewhat tricky - a breeze.

    Great tactics, suitable for anbody with a trading Magento store readable by anybody as well.

    Was this review helpful? Yes  No   Report this review
  • Posted June 8, 2010

    Make More Money with your Magento Sites

    This book is a must for anyone who is working to get their Magento shopping site more traffic and sales and have yet to learn any SEO or social media marketing techniques. It is also a great help for SEO's that must work with Magento. It shows you where to go to make tweaks in structure and content.

    extended review here: http://www.stephanmiller.com/magento-1-3-sales-tactics-cookbook-review/

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 – 2 of 3 Customer Reviews

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