Magic, Culture and the New Economy
  • Alternative view 1 of Magic, Culture and the New Economy
  • Alternative view 2 of Magic, Culture and the New Economy

Magic, Culture and the New Economy

by Orvar Lofgren
     
 

View All Available Formats & Editions

This book looks at the 1990s, years of intense economic experimentation, when buzz words such as "network society," "the experience economy," "creative cities," and "glocalization" were everywhere. A fascinating perspective on "The New Economy" emerges as the authors explore the worlds of cool hunters, biotech brokers, career coaches, software entrepreneurs and

Overview

This book looks at the 1990s, years of intense economic experimentation, when buzz words such as "network society," "the experience economy," "creative cities," and "glocalization" were everywhere. A fascinating perspective on "The New Economy" emerges as the authors explore the worlds of cool hunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: how is magic used in the quest for newness and change; what happens when cultural techniques such as branding and styling colonize new arenas; what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.

Product Details

ISBN-13:
9781845200916
Publisher:
Bloomsbury Academic
Publication date:
12/12/2006
Pages:
224
Product dimensions:
6.11(w) x 9.28(h) x 0.35(d)

Meet the Author

Orvar Löfgren is Professor, Department of European Ethnology, University of Lund, Sweden.

Robert Willim is Researcher in the Department of European Ethnology, University of Lund, Sweden.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >