Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion

Overview

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

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Overview

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

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Product Details

  • ISBN-13: 9781885167521
  • Publisher: Bard Press TX
  • Publication date: 8/28/2001
  • Pages: 240
  • Sales rank: 801,852
  • Product dimensions: 7.08 (w) x 9.96 (h) x 0.71 (d)

Table of Contents

Pt. 1 Architecture of the Mind: In Which the Wizard Examines the Question: "What Makes People Think the Way They Do?"
1 Speaking Worlds into Existence 12
2 Perceptual Realities 14
3 Time and Perceptual Reality 16
4 Will You Ever Face Reality? 18
5 Reality Begins with Imagination 20
6 Left, Right, Left, Right, Left, Right 22
7 Music, Math, and the Mind 24
8 Dual Movie Screens 26
9 Invisible, But Real Nonetheless 28
10 Waxing Woo-Woo 30
11 Dimensional Realities 2,3, & 4 32
12 One Is the Only-est Number 34
13 Four Kinds of Thought, Three Kinds of People 36
14 Carolina on My Mind 38
15 The Duality Principle 40
16 The Neurology of Branding 44
17 Why Do My Fingers Know This Song? 46
18 Will You Photograph or Paint? 48
19 The Tollbooth on the Yellow Brick Road 50
20 It's Party Time 52
21 Below Deck in a Storm at Sea 54
22 Psycho-Myth No.9 56
23 Same Whiteboard, Same Trainer 58
24 Did Your Valedictorian Get Rich? 60
25 But to Be Fair 62
26 Getting to Know Yourself 63
Pt. 2 Tools for Profitable Persuasion: In Which the Wizard Provides the Means of Using the Unique Capabilities of Your Mind to Best Effect
27 Business Problem Topology 69
28 Parallel, But Unrelated 72
29 Quick Miracles 74
30 How to Make Business Morphine 76
31 Mitigating Morphine's Danger 78
32 How's Your Gravity Well? 80
33 Share of Voice 82
34 Impact Quotient 84
35 Share of Mind 86
36 Personal Experience Factor 88
37 Market Potential 90
38 The APE 92
39 A Coiled Cobra Called "Statistics" 94
40 How to Facilitate Brainstorming 97
41 What We Say vs. What We Do 98
42 Hmm 100
43 BrandingBrandingBranding 102
44 Frosting 104
45 Seussing 106
46 Being Monet 108
47 Power Monet 110
48 Sneak Past the Security Guard 111
49 Lists, Steps, and Rules 114
50 Frameline Magnetism 116
51 Being Perfectly (Robert) Frank 117
52 A Higher Level of Order 119
53 Glimpsing Chaos 121
Pt. 3 Charting Your Destiny & Dreams: In Which the Wizard Shows You How to Light the Room without Burning the Candle at Both Ends
54 The Beagle in Your Brain 126
55 What Are You All About? 128
56 Dreams and Contentment 130
57 Will You Succeed by Accident? 132
58 Are You the Average American? 134
59 The Ear Is for More Than Listening 135
60 Look Out the Other Window 136
61 "This Is My Back" 138
62 Which Buffett? 140
63 Moonshadow Medicine 142
64 Big Questions, Little Answers 145
65 An Old Mustang Revertible 148
66 Personal, Permanent, & Pervasive 150
67 Dark Water, Strong Current 151
68 "... a Doctor or a Lawyer" 154
69 Stray and Random Thoughts 156
70 Experience Must First Be a Verb 158
71 Wonkus Is as Wonkus Does 160
Pt. 4 Wizards at Large: In Which the Wizard Recounts Tales of Persons Exemplifying the Principles upon Which Wizardry Is Founded
72 Think Big, Start Small 164
73 Right Where You Are 166
74 "Never Had a Chance" 168
75 Priorities 170
76 Two Doctors Not Chosen 172
77 Have You Never Been to Neverland? 174
78 Finegal or Abraham? 176
79 Grit, Thy Name Is Andrew 178
80 Is Ours an "Any Road" Generation? 180
81 Pull the Trigger and Ride the Bullet 182
82 A Classic Shagger 184
83 The Rainbow and the Woodster 186
84 What Was I Thinking? 188
85 Nathan's Little Flags 190
86 Extreme Accidental Magic 192
87 The Value of Heroes 194
88 Weiners, Beans, and $530 Million 196
89 Griswold's Billion-Dollar Prank 198
90 Martin's Very Big Day 200
91 Curiosity and a Cat Named Adrian 202
92 The Loneliest Man 204
93 Moon River 206
94 How 'Bout Those Canadians, Eh? 208
95 American Indian Eloquence 210
96 Sam's Heart and Soul ... and Sigh 212
97 Dark with Smoldering Eyes 213
98 Tom and His Editors 215
99 Another Great American Success Story 217
100 A Seat at the Round Table 219
100+1 Dr. Seuss on Writing for Children 222
WizardSwords 226
The Wizard's Index 228
About the Wizard 238
Ordering books 239
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