Mail and Internet Surveys: The Tailored Design Method; 2007 Update with New Internet, Visual, and Mixed Mode Design / Edition 2

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More About This Textbook

Overview


A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys

Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration.

Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations.

New and updated material covers both the principles behind and directions for how to:



• Conduct Web surveys

• Visually design questionnaires

• Use paper mailed surveys



As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.

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Product Details

  • ISBN-13: 9780470038567
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 8/18/2006
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 544
  • Product dimensions: 6.10 (w) x 9.40 (h) x 1.60 (d)

Meet the Author


DON A. DILLMAN is well-known and highly regarded in the survey field. He is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy, on the faculty of the Social and Economic Sciences Research Center, and in the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000. In 2004, he received the American Association for Public Opinion Research Award for exceptionally distinguished service to the profession.
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Table of Contents

1 Introduction to tailored design 3
2 Writing questions 32
3 Constructing the questionnaire 79
4 Survey implementation 149
5 Reduction of coverage and sampling errors 194
6 Mixed-mode surveys 217
7 Alternative questionnaire delivery : in person, to groups, and through publications 245
8 When timing is critical : diary, customer satisfaction, and election forecast surveys 263
9 Household and individual person surveys by government 288
10 Surveys of businesses and other organizations 323
11 Internet and interactive voice response surveys 352
12 Optical scanning and imaging, and the future of self-administered surveys 413
App Recent developments in the design of Web, mail, and mixed-mode surveys
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  • Posted April 22, 2011

    Excellent step by step guide for high return mail surveys

    As a sociologist doing marketing research, I should keep Prof. Dillman's work secret. He provides specific techniques to conduct high return (30 to 45%) mail surveys. He also has guidelines on Internet surveys. With the declining cooperation rates on telephone surveys and increasing cost of phone surveys, there is a revival of mail surveys (the favorite choice of respondents). Dillman's methods were used in the 2010 US census with excellent results.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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