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Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration.
Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations.
New and updated material covers both the principles behind and directions for how to:
As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
Preface to the Second Edition.
Part One: ELEMENTS OF THE TAILORED DESIGN METHOD.
1 Introduction to Tailored Design.
2 Writing Questions.
3 Constructing the Questionnaire.
4 Survey Implementation.
5 Reduction of Coverage and Sampling Errors.
Part Two: TAILORING TO THE SURVEY SITUATION.
6 Mixed-Mode Surveys.
7 Alternative Questionnaire Delivery: In Person, to Groups, and through Publications.
8 When Timing Is Critical: Diary, Customer Satisfaction, and Election Forecast Surveys.
9 Household and Individual Person Surveys by Government.
10 Surveys of Businesses and Other Organizations.
11 Internet and Interactive Voice Response Surveys.
12 Optical Scanning and Imaging, and the Future of Self-Administered Surveys.
2007 Appendix: Recent Developments in the Design of Web, Mail, and Mixed-Mode Surveys.
Posted April 22, 2011
As a sociologist doing marketing research, I should keep Prof. Dillman's work secret. He provides specific techniques to conduct high return (30 to 45%) mail surveys. He also has guidelines on Internet surveys. With the declining cooperation rates on telephone surveys and increasing cost of phone surveys, there is a revival of mail surveys (the favorite choice of respondents). Dillman's methods were used in the 2010 US census with excellent results.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.