Mail and Telephone Surveys: The Total Design Method / Edition 1

Mail and Telephone Surveys: The Total Design Method / Edition 1

by Don A. Dillman
     
 

ISBN-10: 0471215554

ISBN-13: 9780471215554

Pub. Date: 04/01/1978

Publisher: Wiley

Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.  See more details below

Overview

Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.

Product Details

ISBN-13:
9780471215554
Publisher:
Wiley
Publication date:
04/01/1978
Edition description:
Older Edition
Pages:
344
Product dimensions:
6.27(w) x 9.29(h) x 0.85(d)

Related Subjects

Table of Contents

The Total Design Method (TDM): A New Approach to Mail and Telephone Surveys.

Which is Best: The Advantages and Disadvantages of Mail, Telephone, and Face-to-Face Surveys.

Writing Questions: Some General Principles.

Constructing Mail Questionnaires.

Implementing Mail Surveys.

Constructing Telephone Questionnaires.

Implementing Telephone Surveys.

Looking to the Future: Prospects and Concerns.

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