-Jim Sterne, Author, Speaker, Consultant, Target Marketing of Santa Barbara
"Ashley Friedlein takes four very complex but important subjects and boils them down for you to their essentials. With an abundance of practical examples and a strong feeling for what common sense dictates, he leads you to the heart of what it takes to keep a big site running and improving."
-Bob Boiko, Author, The Content Management Bible (Hungry Minds, Inc.) and President, Metatorial Services Inc.
"Ashley Friedlein makes a much-needed contribution to the (often neglected) area of Web site management. Using clear language and straightforward case studies, Friedlein masterfully tackles the 'post-launch' phase of Web development. This book will be sought after by all Web site managers."
-Hurol Inan, Author, Measuring the Success of Your Website (Longman) and Consultant
"This book allows you to get more from your site while spending less time working no it." Eric Pascarello, Reporter, JavaRanch.com, July 2nd, 2003
"In summary, this is a very good book indeed and one you can easily re-read, dipping into the bits you need as and when you need them. Definitely a book worth having on your bookshelf." Information Data Management Online Magazine, June 2003