Major Donors: The Key to Successful Fundraising

Major Donors: The Key to Successful Fundraising

by Robert M. Zimmerman
     
 
The greatest gap between potential and reality in nonprofit fundraising is in the area of major donor solicitation. Every day organizations are sending letters to folks who could make contributions of $50,000 or $500,000 but only asking for $50. Every organization should be thankful for small contributions from donors of modest means, but it is wise to keep in mind

Overview

The greatest gap between potential and reality in nonprofit fundraising is in the area of major donor solicitation. Every day organizations are sending letters to folks who could make contributions of $50,000 or $500,000 but only asking for $50. Every organization should be thankful for small contributions from donors of modest means, but it is wise to keep in mind that 90 percent of donations to nonprofits come from 10 percent of the donors. It is no exaggeration to state that the principal reason to do any sort of individual donor appeal is to locate the relatively small number of contributors who have the ability to make a large gift. This special re-publication by Zimmerman Lehman and Unlimited Publishing is a concise guide that has helped scores of fundraising professionals.

Product Details

ISBN-13:
2940015519679
Publisher:
UNLIMITED PUBLISHING LLC
Publication date:
10/19/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
48
File size:
318 KB

Meet the Author

The late Robert M. Zimmerman held 30 plus years of experience in fundraising and board development. He was director of development for the Youth Law Center and the Westside Center for Independent Living, and director of corporate philanthropy at Mills College. He taught fundraising and board development workshops throughout the U.S. and internationally. He served on the Board of the Association of Fundraising Professionals in San Francisco. His book BOARD MEMBERS RULE continues to be widely used by nonprofits worldwide.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >