Major Donors: Finding Big Gifts in Your Database and Online / Edition 1

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Hardcover)
  • All (26) from $1.99   
  • New (11) from $13.47   
  • Used (15) from $1.99   

Overview

A winning approach to developing international fundraising strategies

Philanthropy is in a renewed golden age. People want to help, to make a difference, to ensure that the things they value will flourish. In order to capitalize on potential prospects, many nonprofit professionals focus solely on the research of, or communication with, prospects. Although research is an important investment of time and resources, and direct contact with each prospect is essential, neither guarantees successful solicitation of a gift.

Major Donors: Finding Big Gifts in Your Database and Online shows you the Internet and database-mining strategies and techniques that are now making it possible for charities both large and small to target their efforts on those with identified resources and demonstrated interest. It is more of a why not? book than a how-to guide in which the prevailing message is "Yes!" Wherever you are, whether professional or volunteer, in Asia, Europe, Latin America, or the United States, you can do it. You can raise huge, transformational gifts. Why not?

This powerful new book equips you to do it, by perfecting the complex process that requires a reliable combination of skills and intuition, experience and curiosity, discipline and spontaneity, and research and conversation. It presents the tips and guidance necessary to aid in researching potential donors more effectively and helps all types of charitable organizations analyze and select the best practices for developing multiple Internet strategies alongside their traditional marketing, communications, and fundraising methods.

Every part of the nonprofit sector, whether an arts group, a college or university, a health charity, a hospital, or a social change/advocacy organization, will benefit from this book and its fully integrated approaches to:

  • Prospecting for major gifts
  • Identifying prospects
  • Gaining insight into their funding interests
  • Finding more accurate and updated information on donors and prospects
  • Understanding knowledge management, database mining, and prospect research
  • Nurturing hot prospects
  • Prospecting research policy, privacy, and ethics
  • Becoming acquainted with U.S., Canadian, and international strategies
  • Considering what your Web site says to major donors
  • Moving from prospect identification to making friends for life

Written seamlessly by respected names in the field for nonprofit managers, fundraisers and leadership of fundraising organizations, knowledge managers, prospect researchers, and Web builders/designers, this book is a powerful tool to help nonprofit organizations understand the great treasures they can discover when they use the barely tapped resources of "e-research" as the first step in a highly personal program to attract big gifts.

Read More Show Less

Product Details

  • ISBN-13: 9780471768104
  • Publisher: Wiley
  • Publication date: 4/21/2006
  • Edition number: 1
  • Pages: 264
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.63 (d)

Meet the Author

Ted Hart, ACFRE, ePMT, is an Internet and fundraising strategist with close to twenty years of experience in communications, fundraising, and nonprofit management. He is founder and President of the international ePhilanthropy Foundation.

James M. Greenfield, ACFRE, FAHP, retired in February 2001, after completing forty years as a fundraising professional at five hospitals and three universities. He has written and edited eight books on fundraising management.

Pamela M. Gignac, Vice President, JMG Solutions Inc., has developed an extensive background in fundraising and prospect research in the areas of donor development, capital campaigns, and major gifts from individuals, companies, and foundations, as well as annual campaigns, and special events.

Christopher Carnie is the Chairman of The Factary Ltd (U.K.) and Managing Director of Factary Europe, specialists in providing tailor-made fundraising research for the not-for-profit sector.

Read More Show Less

Table of Contents

Foreword.

Introduction.

Chapter 1. Prospecting for Major Gifts (Pamela Gignac and Ken Wyman).

Introduction.

Prospect Research: Background and Key Elements.

Prospect Researchers and Fundraisers Together.

Big Gifts and Major Gifts.

Prospecting.

Research Techniques and Information Sources.

Where Do We Go from Here?

Conclusion.

Chapter 2. Knowledge Management, Data Mining, and Prospect Screening (Jeff Gignac and Chris Carnie).

Introduction.

Definitions.

Knowledge Management.

Introduction to Data Mining and Prospect Screening.

Tracking Prospects.

Conclusion.

Chapter 3. Why Bill Gates May Not Be Your Best Prospect (Peter B. Wylie and David M. Lawson).

Three Important Concepts: Ability, Attachment, and Affinity.

How to Generate a List of High-Quality Prospects for Your Campaign.

Chapter 4. Prospect Research Policy, Privacy, and Ethics (Stephen Lee and Susan Mullin)

Policy, Ethics, and Prospect Research.

Ethical and Professional Practice Considerations.

Data Protection Regulation: The European Approach.

Notification and Registration.

Conformity with Data Protection Principles.

Consent.

Data Protection Regulation: The North American Approach.

Applying Privacy Principles to Prospect Research.

The Role of Professional Associations and Intermediary Bodies.

Chapter 5. U.S. and Canadian Strategies (Pamela Gignac and Kristina Carlson).

A Tale of Perspectives.

Strategies for Research and Approach.

Prospect Research Strategies.

Sources.

Case Study: Researching a Major Donor From Florida, From Canada.

Privacy.

Trends.

Chapter 6. International Strategies—Europe and Asia (Chris Carnie and Sarah Boodleman Tenney).

Introduction.

Europe.

Finding European Prospects.

Getting Over the Barriers.

Europe: A Valued Friend.

As For Asia.

Getting the Basics Right.

Specific Things to Know.

Getting Over Barriers.

Other Places to Look for Information.

Conclusion.

Chapter 7. Your Web Site—What Does It Say to Major Donors? (Howard Lake).

Introduction.

The Trend Continues.

The Personal Approach.

Needs and Concerns of Major Donors.

Attracting Donors.

Key Elements of Major Gift Fundraising Online.

Chapter 8. An Internet Strategy for Major Donor Fundraising (Anthony Powell).

Introduction.

Understanding the Fundamentals of Major Giving.

Collecting Information and Learning More about Prospects.

Sharing Information and Building Relationships.

Conclusion.

Chapter 9. Using Gathered Information Effectively within Your Staff and Volunteer Teams (Nancy Johnson and Pamela Gignac).

Introduction.

Fundraising and Prospect Research Cycle.

Personal Intelligence Gathering (PIG).

Prospect Screening and Review.

The Importance of Information Relevant to Campaign Goals.

Capturing Information.

Other Ways to Keep Team Members Updated.

Lessons Learned Using Screening Companies in the United States.

Overall Pitfalls of Research.

Conclusion.

Chapter 10. Moving from Prospect Identification to Making Friends for Life (Andrew Thomas and Ken Burnett).

Panning for Gold.

Moving from Desk Research to Solicitation.

Prospecting.

Enlistment.

Making New Friends.

Cultivation.

Are You Ready to Ask?

Stewardship: Turning Donors into Friends for Life.

Chapter 11. Results Analysis and Performance Measurements (James M. Greenfield).

Fundraising Is an Investment Strategy.

Evaluating Prospect Research.

Criteria for Results.

Evaluating Research Used in Major Gifts and Campaigns.

Evaluating Donor Stewardship and Recognition.

Conclusion.

Additional Resources.

Chapter 12. Challenges for Tomorrow (Chris Carnie).

Introduction.

Major Donors: Major Change.

Prospect Research: The Next Revolution.

APPENDIX A: The CSA Model Code for the Protection of Personal Information.

APPENDIX B: Data Mining and Prospect Screening Checklist.

APPENDIX C: Checklist for a Development Strategy.

APPENDIX D: Sample Contact Forms.

APPENDIX E: ePhilanthropy Code of Ethical Online Philanthropic Practices.

APPENDIX F: Potential Planning Measurements for Results.

APPENDIX G: Sample Job Description Text.

APPENDIX H: Data Grid for Estimating Giving Capacity.

APPENDIX I: Activity Reports.

APPENDIX J: Sample Contact Report.

APPENDIX K: Performance Criteria for Major Gift Staff.

APPENDIX L: Nine-Point Performance Index Analysis of Major Gift Solicitation.

APPENDIX M: Checklist for Major Gift Acknowledgment.

APPENDIX N: Prospect Research Online.

APPENDIX O: Donor Development and Prospect Research Recommended Additional Readings.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)