Make Your Business Survive and Thrive! 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

Overview

If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.

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Overview

If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.

Read More Show Less

Product Details

  • ISBN-13: 9780470051429
  • Publisher: Wiley
  • Publication date: 12/15/2006
  • Edition number: 1
  • Pages: 368
  • Product dimensions: 6.04 (w) x 9.04 (h) x 0.98 (d)

Meet the Author

Priscilla Y. Huff is a business writer and author of articles and books on small and home-based businesses, with a particular focus on issues important to women entrepreneurs. She has written for such print and online publications as Home Business Magazine, Small Business Opportunities, and Fortune Small Business.

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Table of Contents


Foreword     xi
Preface     xv
Acknowledgments     xvii
Introduction: Understanding the Challenges of Entrepreneurship     1
Grow with a Unique Idea: Defining Your Venture     29
Grow with Effective Organization and the Right Tools: Time Is Money!     51
Grow with Planning: You Need to Know How and Where Your Business Is Growing     71
Grow with Financing and Money Management     87
Grow with "A little Help from Your Friends": The Best People to Help Your Business Succeed     108
Grow with Innovative and low-Cost Marketing Methods: Original and Fun Ways to Promote Your Business     136
Grow through the Media and Your Contacts: Leveraging Positive Press Coverage for Your Business     148
Grow with Effective Advertising Tactics: Getting the Best Ad for Your Money     178
Grow with Smart Customer Relationship Management     205
Grow with the Internet (It's Still the Wild, Wild Web): You Can Survive and Thrive Online     224
Grow with Spin-Offs and New Product or Service Developments: How Many Ways to Diversify?     245
Grow into the Future: How Far and Which Way Do You Want to Go?     262
Ongoing Growth: Additional Practical Tips for Maintaining and Sustaining Your Business     275
Glossary     305
Additional Resources     317
About the Author     329
About the Foreword Author     331
Contributors     333
Index     337
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